Associate Director, SEO

Business Overview 

KINESSO is the technology-driven performance marketing agency providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.

Position Summary

In this role, you will demonstrate significant knowledge of organic search including content strategy, technical knowledge, and tactics necessary for delivery of complex SEO programs. Just as important for this role as discipline knowledge will be the ability to build client relationships as a key day-to-day point of contact. This involves presenting training sessions, leading conference calls, adhering to action plans, guiding clients to completing their projects, and writing strategic points of view. The associate director will also be expected to contribute research to benefit both clients and the internal team. The right person for the role will be a self-assured, entrepreneurial self-starter who has proven success and can thrive in a fast-paced environment. It is expected that the candidate will be ready to manage people and pull in other help when needed.  

Responsibilities

• Lead the strategy for presentation of audits, training, and reporting.   

• Build out cutting edge SEO services such as search as business intelligence and reputation management. 

• Lead, develop, and manage Manager, Sr. Analyst, and Analysts.   

• Offer guidance, support, and direction as well as provide development opportunities and ongoing feedback.   

• Accountable for team development, including utilizing organizational tools such as learning and development, creating internal opportunity for staff, and maintaining positive morale. 

• Identify opportunities to improve efficiencies and templatize/automate tactical work. 

• Clearly define elements of SEO projects to set expectations of what is and is not in scope.   

• Aid the director and VP in scoping both future projects and staffing.  

• Work seamlessly with cross-functional teams including paid search, paid social, content production, and web development from multiple agencies within the IPG family.  

• Verbally, literally, and visually provide strategic and tactical guidance on SEO best practices.   

• Identify new opportunities for service line evolution and development.   

• Maintain good working relationships and sell in new projects where it benefits the client.   

Required Skills & Experience

• Substantial experience in digital marketing with an emphasis on SEO. 

• Substantial experience with tools relating to web analytics, SEO reporting, link, and technical analysis. 

• Experience collaborating or working in Paid Search and Social. 

• Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word.  

• Excellent written and verbal communication skills with the know-how to transl