Sr Director Brand Marketing (REMOTE)

 

At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.

 

At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing. 

 

Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers. 
 

 

POSITION SUMMARY

The Sr Director Brand Marketing, Specialty, will drive the brand strategy, planning and performance for Osteo BiFlex, Gard, Ester C & Nuun. This is a critical role that will define the future of these critical businesses in collaboration with key cross-functional and Brand Experience partners. This role will push the organization further, owning the vision and plan for these strategic brands and collaborating with partners to bring it to life in ambitious and innovative ways across the ecosystem. Strategically, this position will have the responsibility for the brand P&L (Topline & Bottom line) and will be responsible for developing and leading the strategic marketing plans to accelerate growth, gain market share and enhance profitability for the Specialty businesses. It will also have responsibility for driving in-year business performance as well as developing the commercial strategy for the brand for near & mid-term.

 

Ideal candidates will be passionate and strategic brand leaders with a proven track record of building and scaling brands, driving results and developing strong, collaborative teams.

 

Key Responsibilities:

Strategy & Execution

• Lead the development and implementation of strategic and operational plans for the Specialty business across channels
• Devise the segmented marketing plans, including product mix, pricing, and channels of distribution.
• Provide leadership and direction in the implementation of marketing strategies to achieve objectives for revenues, share, and margins.
• Identify and collaborate on new product and business development opportunities to help fill strategic gaps in the portfolio and growth plans
• Direct the collection of market and competitive data and consumer/category insights.  Work closely with consumer insights and analytics teams to assess trends & category performance to arrive at implications for the brand.  Develop communication, portfolio, and innovation implications as an outcome of the same.

 

Business Management

• P&L Ownership for ICP and 3-5Yr Multi-year annual plans
• Driving Marketing team understanding of business consumption and shipment trends through the Monthly business planning process – assessing delivery against plan, identifying opportunities to drive growth, mitigating risks to drive gap closing mindset. 
• Collaborate with cross-functional team on monthly forecasts – partnership with Finance, Sales & Supply Planning to review monthly KPIs and drive agile plans to optimize for changing market landscape 
• Proactively utilize marketing mix/ROI assessment tools to continually improve marketing spend efficiencies
• Drive partnership with Brand Experience and Marketing Excellence teams to ensure delivery against strategy, objectives and identification of new, creative ways to elevate marketing plans
• Provide proactive and consistent business tracking updates to internal senior leadership and global competitive intelligence teams
• Responsible for on-time and on-budget development and execution of all innov