Brand Manager - Nestlé CPW Italy

Position Snapshot:

-    Nestlé Italy, Milan Headquarter
-    Permanent Contract 
-    Bachelor’s Degree or equivalent
-    3/5 years of experience in Marketing function  
-    Experience in Sales or Trade Marketing would be a plus
-    Good analytical skills accompanied by ability to catch insights (Market data, Consumer data, P&L)
-    Good knowledge of digital platforms and Social Media dynamics
-    Proficiency in both Italian and English required.

 

Position Summary: 

Reporting to the Business Executive Officer of CPW Italy with a dotted line to the Cluster Marketing Manager, you will build strong brands which will delight target consumers and generate strong business results.

A day in the BM CPW:
You will have personal ownership of assigned brands and projects on Adults & Innovation marketing desk, successfully leading cross functional collaboration and influencing key local/international stakeholders:
Main activities include: 
•    Ensure that the Brand Essence governs everything the brand says and does. Be responsible for the brands and products results starting from market share. 
•    Understand impact of budget investments on the brand and acts upon it, ensuring punctual PFME management.
•    Lead the development of strong and functionally aligned brand plans, bringing new ideas and ensuring excellent execution. Tracks and monitors impact on brand performance and brand health. Provide pre- and post-evaluation.
•    Manage the development of Big Ideas and Campaign Ideas and engagement strategies. Create attractive and rewarding brand experiences across contact points. Work with external and internal stakeholders to implement new ideas in the best possible way.
•    Ensure successful Portfolio Management, bringing and developing future pipeline, adopting a proactive approach with Trade marketing and Supply Chain in leading correct implementation of brand strategies; provides recommendations on pricing and promotional strategy and on the selection of SKUs for key channels and key customers.
•    Manage autonomously TV copies local adaptation, legal checks, and coordination of creative agencies; Manage digital initiatives implementation collaborating with media agencies, internal functions and international teams and actively contribute to identify communication recommendations.
•    Proactively investigate market and consumer data to establish trends. Deliver ad hoc analysis to deeply understand and share business dynamics and propose actions; deeply understand consumer and shopper through international and local research.

 

What will make you successful:

•    Good knowledge of marketing techniques 
•    Great Project Management ability and good player in multi-functions team
•    PowerPoint/excel/word knowledge.