Ritchie Bros. - Senior Product Manager, Marketing Tools

RB Global (NYSE: RBA) (TSX: RBA) is a leading, omnichannel marketplace that provides value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its auction sites in 14 countries and digital platform, RB Global serves customers in more than 170 countries across a variety of asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining and agriculture. The company’s brands include Ritchie Bros., the world’s largest auctioneer of commercial assets and vehicles offering online bidding; IAA, a leading global digital marketplace connecting vehicle buyers and sellers; Rouse Services, which provides a complete end-to-end asset management, data-driven intelligence and performance benchmarking system; SmartEquip, an innovative technology platform that supports customers’ management of the equipment lifecycle and integrates parts procurement with both OEMs and dealers; Xcira, a leader in live simulcast auction technologies; and Veritread, an online marketplace for heavy haul transport.

Job Summary:
RB Global is seeking an experienced Senior Product Manager – Marketing Tools to lead the development and optimization of our employee-facing marketing technology stack. This role will be instrumental in shaping and delivering tools that empower our marketing teams to drive business growth and improve customer engagement. The ideal candidate will have a strong background in product management, hands-on experience with Salesforce Marketing Cloud, and a proven track record of delivering exceptional user experiences through thoughtful journey mapping, data-driven decision-making, and iterative testing.

Key Responsibilities:

• Product Strategy & Roadmap: Develop and own the product roadmap for marketing tools, aligning with RB Global’s strategic goals.

• Product Discovery: Lead user research, problem discovery, and ideation workshops to uncover needs and validate solutions for internal stakeholders.

• User Journey Mapping: Design end-to-end user journeys for marketing employees, ensuring seamless and efficient workflows across tools.

• Data Analytics & Testing: Leverage data analytics to measure product performance and drive continuous improvement. Use A/B testing and experimentation to optimize features and functionality.

• Salesforce Marketing Cloud Ownership: Oversee the use and enhancement of Salesforce Marketing Cloud, ensuring it meets the needs of the marketing organization while driving adoption and efficiency.

• Collaboration with Engineering: Partner with engineering teams to deliver scalable, high-quality tools, ensuring smooth implementation of features and integrations.

• Change Management & Enablement: Support training and adoption strategies for new features and updates, ensuring a positive user experience.

Required Qualifications:

• 5+ years of product management experience, ideally focused on employee tools or marketing technology.

• Hands-on experience with Salesforce Marketing Cloud is required.

• Strong stakeholder management and communication skills, with the ability to balance competing priorities.

• Expertise in product discovery, including user research, interviews, and journey mapping.

• Proficiency in data analytics tools to track KPIs, identify insights, and inform decision-making.

Preferred Qualifications:

• Familiarity with other marketing automation tools or CRM systems.

• Experience working in a global organization or across distributed teams.

• Knowledge of agile methodologies and tools like Jira.

Mindset:

• Data-driven with a user-first approach to problem-solving.

• Comfortable operating in a fast-paced, dynamic environment.

• Demonstrated ability to translate business needs into product outcomes.

EEOC:
RB Global is an equal opportunity employer and ensures nondiscrimination in all activities in accordance with all applicable laws. This position is open to all qualified applicants who are legally entitled to work in the country in which this job is located.