Director, Marketing - COPD

This is a key role within one of BBU’s top launches and a contributor to our 2030 ambition. You will be accountable for leading the developing and delivering critical components of the US brand strategy in partnership with the cross functional (XF) team—translating strategy into high-quality prelaunch and launch execution. This role requires an outcomes focused leader, ideally with previous people leadership experience, who can motivate cross functional partners, guide country teams, and exercise evaluative judgment in complex, ambiguous situations. You have a passion for campaign marketing, an eye for detailed planning, and the ability to assess multiple angles to develop pragmatic solutions. Your initiatives are rooted in robust market research and a sharp understanding of the external environment. 

Major Duties and Responsibilities: 
 

As the Director, Marketing - COPD you will be accountable for: 

• Brand Plan Development & Implementation: Lead the development and implementation of the US pre‑launch and promotional activity plan, ensuring quality, compliance, and measurable impact. 

• Lead US Initiative Roll‑out Plans: Lead the roll‑out of US initiatives, projects, and engagement plans (e.g., campaigns, brand forums, congress strategy and presence), with a focus on T8 markets and scalable toolkits. 

• Market Partnership and Execution: Engage closely with local marketing teams to ensure flawless, aligned execution of the promotional plan; collect and synthesize market feedback to refine guidance. 

• Strategy Input and GSP: Provide promotional input to the US strategy, including positioning, messaging, and priority initiative recommendations. 

• External Engagement and Advocacy: Engage with KEEs and other priority stakeholders to gather input that informs the promotional strategy and activity plan, supporting advocacy development and evidence led storytelling. 

• Omnichannel and C360 Enablement: Support segmentation, journey mapping, and content operations in C360; track channel performance and drive continuous optimization of HCP and patient engagement. 

• AI Enabled Ways of Working: Champion responsible use of AI to enhance content creation, tagging, and analytics; document learnings and best practices for scale. 

• Agency and Budget Operations: Manage day today agency briefs, timelines, and deliverables; support PO creation, budget tracking, and investment reporting. 

• Performance Tracking: Maintain dashboards, KPIs, and leading indicators; contribute to business reviews and implement course corrections on owned initiatives. 

Requirements/Qualifications: 

Education: Bachelor’s degree is required with