Senior Director, Measurement, Audience, & Insights

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

About the Role

We are looking for a Measurement and Insights expert to join The New York Times Advertising (NYTA) team. Reporting to the SVP, Marketing for NYTA, you will lead a team of analysts and data storytellers to set up a data-driven Marketing organization to bring NYTA and its clients to success.

You have deep traditional and digital media experience and have worked across a variety of disciplines including data science, product, research, sales, and marketing to create and tell simple yet powerful stories from complex data sets. Your insights will lay the foundation for our team’s greatest ideas and help our clients create engaging experiences. You will need to ingest ideas, compile them, and explain a vision to help grow the business, your team, and our clients’ success. Partnering with other teams will be crucial to understanding market needs and delivering long-lasting partnerships and client relationships. You will be client-facing, and in collaboration with our advertising sales leadership.

Responsibilities:

• Define a strategic vision with our data sets.

• Engage senior level clients and build strategic narratives.

• Understand how business, brands and customers work, with a deep knowledge of the role that technology plays in this relationship.

• Translate our recommendations into applicable digital products, services and experiences.

• Develop quarterly industry and brand specific trend report that foster inspiration and lead practical applications and implementation for our clients.

• Familiarity with third-party, first-party, and custom research efforts.

• Build strategic stories to market to define the industry opportunities specific to The New York Times. 

• Partner across Marketing, Sales, Partnerships, and Analytics on strategic and creative development.

• Strategic internal stakeholder management (i.e. working across multiple teams)

• Know how to internally socialize teamwork and outputs.

• Experience with research vendor landscape and experience managing budgets

• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

• 12 years of experience with experience in a leadership role managing teams.

• Experience in consumer insights, market research, or product strategy, data analytics, and behavioral data - with a focus on qualitative and quantitative research methodologies, including survey design, user interviews, ethnography, and A/B testing.

• Experience conducting or using ad effectiveness solutions, such as brand lift, attribution or Media Mix Modeling

Preferred Qualifications:

• Previous agency experience with knowledge of how to navigate a media-led organization

• Familiarity with designing and implementing measurement plans.

REQ-017835

The annual base pay range for this role is between:$200,000—$220,000 USD

The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression