Product Marketing Manager, SMC

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and it's AR glasses, Spectacles.

The Product Marketing team uses creativity, market research, and insights to optimize and inspire marketing efforts and roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.

We’re looking for a Product Marketing Manager to join our Revenue Product team at Snap Inc!

What you’ll do:

• Develop and lead global go-to-market strategies to activate sales for small & medium customers (SMC) and drive ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchat’s advertising solutions by clients and agencies.

• Create and execute holistic product marketing plans, including narrative development, positioning, and commercialization strategies.

• Set, track, and achieve adoption goals for ads products and initiatives, providing clear explanations for the success or failure of adoption metrics.

• Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership.

• Inspire and educate both internal and external teams on Snapchat’s solutions for advertisers.

• Collaborate with cross-functional teams to align on product direction, positioning, and go-to-market approach.

• Own end-to-end project management for product and marketing launches, independently defining, prioritizing, and executing tasks.

• Resolve complex, ambiguous tasks by turning strategic questions and open-ended projects into actionable milestones.

Knowledge, Skills & Abilities:

• Strong project management skills with the ability to independently prioritize and execute go-to-market plans.

• Exceptional analytical and problem-solving skills, with a track record of identifying market opportunities and influencing product roadmap.

• Excellent communication skills, with the confidence to present to and work alongside C-level executives and external partners.

• Expertise in cross-functional collaboration working across Product, Engineering, and Sales teams within Snapchat and across partner organizations

• Ability to anticipate and proactively address challenges to keep projects on track.

• Proven subject matter expertise in the product area(s) managed, with an in-depth understanding of relevant industry verticals.

Minimum Qualifications:

• BS/BA degree or equivalent years of experi