Associate Manager, Hospitality Marketing - North

Company Description

Wonderful Wines, the premium wine division of The Wonderful Company, unites three iconic wineries — JUSTIN Vineyards & Winery, Lewis Cellars, and Landmark Vineyards — under one visionary umbrella. Known for innovation, entrepreneurial drive, and relentless pursuit of excellence, our mission is to craft extraordinary wines and unforgettable experiences.

From JUSTIN’s Bordeaux-style blends in Paso Robles, to Lewis Cellars’ award-winning Cabernet Sauvignon in Napa Valley, to Landmark’s expressive Sonoma Coast Chardonnay and Pinot Noir — our portfolio showcases the best of California’s winegrowing regions. As part of The Wonderful Company — a Fortune Top 100 Place to Work and PEOPLE’s #1 Company That Cares — we’re committed to making a difference for our people, our planet, and our customers.

The Associate Manager, Hospitality Marketing will play a leading role in executing consumer marketing initiatives on site at our three tasting room properties in Sonoma & Healdsburg (Landmark) and Napa (Lewis). This role will work cross-functionally with brand marketing and wider DTC teams to plan, develop, and produce all on-site merchandise, marketing collateral, capture content and execute event marketing campaigns.

Location & Travel: This position will be based at either Landmark Vineyards in Sonoma, CA, or Lewis Cellars in Napa, CA, and requires up to 50% travel on a biweekly basis to our other properties in Paso Robles and Los Angeles.

Job Description

Event Planning & Execution

• Lead development of annual on-property events calendar in collaboration with brand and wider DTC teams.
• Strategize and plan event and promotional on-property offerings that will help achieve both DTC sales and larger brand goals (e.g., club retention, off-peak traffic, new consumer acquisition).
• Attend marquee on-property events to capture content to be used on social and other channels.

Marketing & Creative Oversight

• Provide key details for and perform creative review of all hospitality marketing agency briefs (email, social, search, direct mail, website, etc.).
• Ensure all technical details by promotion are accurately reflected across all marketing touchpoints.

Content Creation & Social Media

• Capture organic, ongoing social content across the five properties.
• Partner with brand and agency teams to build weekly content calendar.
• Identify and prepare key experiences to feature.

Merchandise Development & Sales

• Partner with Brand team to plan, develop and produce on-site merchandise for sale across five properties.
• Collaborate with ecommerce team for online sales or giveaways of select merchandise.
• Monitor sales performance, identify top-performing items, opportunities for enhancements, and reorder needs.

Collateral & Brand Standards

• Partner with Brand team to develop and update on-site printed collateral (menus, tasting guides, posters, etc.).
• Ensure brand standards are met and maintained at all consumer touchpoints.

Partnerships & Experiential Marketing

• Identify and develop local partnerships to drive unique offerings and experiences on property.
• Partner with brand and DTC teams to activate partnerships in the tasting room and online.

Qualifications

The ideal candidate for this role is someone who has a strong working knowledge within the Wine industry and is passionate about growing brands and developing partnerships to drive offerings and experiences on property.

What You’ll Bring

• BA in marketing, communications, hospitality, or related field preferred.
• 3-5 years of direct-to-consumer or hospitality marketing experience required.
  • Experience working with wine & spirits or other high-end hospitality environments highly preferred.
• Strategic and creative thinker, ability to manage day-to-day implementation and ongoing optimization of marketing objectives.
• Excellent communication skills and cross-functional project management. Experience working with creative agencies a plus.
• Solid understanding of visual merchandising, social media, and the digital landscape.
• Experience and basic skill set in Photoshop, InDesign, or another creative suite.
• Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment.
• Strong Excel and MS PowerPoint skills preferred.

Why This Role Matters

This role is a key driver of Wonderful Wines' growth and brand strength. Through strong interna