Director of Regional Grocery

Director of Regional Grocery

Location – Southern California or Chicago, IL

About Us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands.  

Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you’ll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let’s unlock a brighter, more exciting future together. 

Purpose/Scope of Role

The Director of Regional Grocery is tasked with leading the strategic oversight and enhancing the business performance across a set of established and emerging customers.  This critical position oversees a dynamic team of four National Account Managers, driving our performance to achieve ambitious goals within this essential channel.  Additionally, this role is crucial in identifying and targeting emerging customers, understanding their unique needs and preferences, and developing tailored strategies to engage these potential partners.

Role and Responsibilities

• Oversee a business worth $300M in Diageo RSV, ensuring our portfolio's strength and market competitiveness.

• Provide leadership and strategic direction to ensure robust market growth and effective strategic plan execution across all accounts in service of delivering our annual dNSV, profit, and share goals.

• Maximize the performance of Diageo brands within designated regional grocery channel through the execution of priority sales drivers, including promotion, distribution, and visibility.

• Spearhead comprehensive strategic planning for designated accounts/channels, crafting innovative strategies that leverage market insights and competitive analysis to drive revenue growth and solidify our market position.

• Manage a team of 4 National Account Managers (2 CA/1 MI/1 IA), and provide coaching, mentorship/leadership.

• Build positive relationships with distributor teams, local market teams, and category development teams. Develop customer management routines and cadences. 

Key Outputs

• Achieve Performance Goals: Successfully attain AOP and performance targets, including financial, volume, and share objectives.

• Build Strong Customer Relationships: Cultivate robust relationships with each customer, integrating Diageo effectively into their buying, merchandising, marketing, operations, and executive teams.

• Develop and Execute Annual Plans: Develop and execute annual business plans for Regional Grocery customers, aligning Diageo's growth objectives and opportunities while prioritizing initiatives accordingly.

• Communicate Effectively: Develop, sell-out, and communicate quarterly programming plans, assortment reviews, innovation opportunities, and customer-specific initiatives to support annual business plans.

• Lead Cross-Functional Collaboration: Facilitate communication across cross-functional teams, including Shopper Marketing, Category Development, Sales, Revenue Management, and Distributor partners, to ensure alignment and execution of customer initiatives.

• Ensure Flawless Execution: Collaborate closely with the Diageo Business Development (BD) team, Chain Development Director, and Distributor partners to ensure flawless execution of customer initiatives.

• Assess Opportunities and Risks: Lead opportunity and risk assessment processes th