Senior Associate, Paid Search SMC

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

We’re looking for a Senior Associate, Paid Search to join Snap Inc.’s global Small and Medium Customers (SMC) organization. This role will lead the execution of SEM campaigns aimed at acquiring advertisers and driving revenue in priority SMC segments.

The ideal candidate is a data-driven marketer with direct experience in running global campaigns and tracking to business goals, including monthly active users/advertisers and ROAS, in a B2B environment.

What You’ll Do:

• Lead the execution of Google Ads and Bing Ads SEM campaigns across key global markets

• Conduct keyword research and ad type, bidding, and ad copy optimizations to continuously improve CVR and CPA and maximize ROAS

• Execute A/B experiments to test landing pages, platform features, ad copy, etc., driving performance improvements

• Identify opportunities for market and platform expansion, and lead expansion efforts

• Partner with CRO, SEO, Content/Creative, and Data Science to ensure the alignment of SEM efforts with overall SMC marketing objectives

• Stay up-to-date on SEM industry trends, evolving AI landscape, technical updates, and best practices to drive innovation

• Manage quarterly and channel SEM budgets effectively and efficiently

Knowledge, Skills & Abilities:

• Strong understanding of SEM principles, techniques, and best practices, as well as digital marketing KPIs

• Excellent analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions

• Ability to adapt to changing priorities and comfort with ambiguity

• Detail-oriented with strong organizational and project management skills, capable of managing multiple campaigns, projects, etc., simultaneously

• Effective communication and collaboration skills, with the ability to work cross-functionally

• Creative thinking and problem-solving abilities to drive continuous improvement and innovation in SEM strategies and tactics

Minimum Qualifications:

• Bachelor's degree or equivalent years of experience 

• 5+ years of hands-on experience managing SEM campaigns, preferably at a tech company or digital agency

Preferred Qualifications:

• Proven track record of driving results and achieving performance goals through SEM initiatives

• Advanced understanding of Google Ads, Bing Ads, and other SEM platforms

• Strong analytical skills and comfort with Microsoft Excel

• Experience with conversion pixels, tag management tools, and server to server integrations

• Experience in B2B marketing

• Experience executing global SEM campaigns

• Familiarity with conversion tracking and tag management

• Familiarity with other paid media digital channels (e.g. video, display, social media, etc.)

• Passion for change, Snapchat, and creativity!

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

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