Vice President, Global Commercial Insights & Business Analytics
BeiGeneAbout the role
BeOne continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.
The VP, Global Commercial Insights & Business Analytics will build and lead BeOne’s enterprise Insights & Analytics (I&A) capability, enabling data-first decision-making across our global portfolio. This leader will stand up and scale a high-performing center of excellence—spanning forecasting, primary/secondary research, performance analytics, competitive intelligence, digital/omnichannel analytics, and advanced analytics—while partnering closely with the BeOne program to unlock consistent, governed data and modern platforms. This position reports to the SVP, Global Commercial Strategy & Operations.
Essential Functions of the Job:
Scope & Impact
- Own the global I&A strategy, operating model, and roadmap; evolve ways of working as the pipeline advances and markets expand.
- Lead and develop a multi-disciplinary team (internal and partner/vendor) delivering actionable insights to executive, therapy-area, and country teams.
- Support Global Commercial & Medical Leadership Team (GCMLT) leaders on commercial analytics to drive performance.
Set the vision & operating model
- Establish an enterprise I&A strategy with clear direction for forecasting, market research, commercial/performance analytics, competitive intelligence, digital strategy and advanced analytics.
- Define governance, standards, and KPI frameworks; champion data quality, privacy, and compliant use of real-world and patient-level data.
Deliver decision-grade insights
- Lead robust global forecasting (in-line): demand models, scenario planning, sensitivity analyses, and support pipeline handovers.
- Build best-in-class market research capability generating deep HCP, patient, and customer insights to shape brand strategy and measurement.
- Stand up performance analytics and executive reporting—storytelling to ELT with clear drivers, risks, and recommendations.
- Establish proactive competitive intelligence to monitor market dynamics, competitor signals, and disruptive innovation.
Advance digital strategy and enablement
- Lead the development and execution of the enterprise content management strategy, aligning systems, workflows, and governance models across global teams to ensure consistent, scalable and compliant digital content operations.
- Support digital strategy and digital analytics in partnership with Marketing, Medical, and Corporation Communications.
- Through team, manage corporate website operations, including overseeing large-scale WordPress migrations and ensuring platform stability, accessibility, and alignment with brand and digital strategy standards.
- Lead and own SEO and SEM strategy and execution across digital properties and marketing campaigns.
Advanced Analytics
- Drive advanced analytics (e.g., predictive modeling, patient finding, optimization) where they materially improve outcomes to inform marketing strategy, HCP/DTC promotion and medical affairs.
Enable field excellence
- Partner on field strategy and infrastructure: sizing & structure, targeting/account prioritization, territory design, and incentive compensation.
- Provide sub-national insights and dashboards that are simple, timely, and action-oriented.
Operate with excellence
- Build the team: assess capabilities, close gaps, and develop talent; clarify workplans, accountabilities, and success metrics.
- Partner with Global Technology/BeOne to translate business needs into scalable data, platforms, and self-service tools.
- Manage budgets and vendor ecosystem; reduce redundancy and cycle times while improving quality and impact.
- Collaborate across Medical, Market Access, Finance, Corporate Communications, and regional/country leadership to align on strategies, KPIs, and evidence needs.
- Represent BeOne externally as an operations/analytics thought leader at appropriate forums and conferences.
Qualifications:
- A minimum of 15 years of pharmaceutical industry marketing or related experience (including sales, finance, forecasting, market research, etc.).
- Advan
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