Digital Shelf Marketing Specialist (Infant Nutrition)

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

eCommerce is booming - more consumers are choosing eRetail to do their weekly grocery shopping or to learn more about a Nestlé product. Join our team on a mission to up-level our digital shelf presence on eRetail. 

 

The Digital Marketing Specialist partners with Brand, Omnichannel, Design and agencies to implement digital shelf strategy and best practices that put our products at the top of retailers recommendations and in consumers carts. This role works across Nestle USA’s iconic food and beverage brands like Hot Pockets, Stouffer’s, Coffee-mate and DiGiorno to develop up-to-date-accurate, add-to-cart-appetizing images and copy that showcase our products.

 

As a Digital Marketing Specialist you will support the Digital Shelf Lead by leading all product content production – working with Brand to plan for new and updating products, develop optimized images and copy with agencies, get timely asset approval from Legal, Regulatory and Brand, and assure that the assets are passed on to the Digital Shelf Syndication Specialist for go-live. 

 

PRIMARY RESPONSIBILITIES:
Lead Strategy and Activation for the Digital Shelf

• Runs Test and Learn pilots and shares ROI/post-campaign metrics with key stakeholders. Applies learnings to future campaigns to drive spend efficiencies and Share of Search improvements
• Applies quarterly digital shelf learnings to categories, collaborating with Omnichannel and Brands to propose, approve and implement actions and next steps in a timely manner

Batching Calendar

• Track all new product introductions and packaging/content changes and ensure relevant/updated content is available and syndicated to e-retailers in a timely manner. Communicate to agencies to schedule resources.

Production Management

• Work closely with agencies and internal teams to develop the right content by brand and retailer for new and existing items to meet best practice guidelines
• Identify areas to improve and oversee look book and play book updates and their application to the portfolio manner. Communicate to agencies to schedule resources.

Asset Approval and Handoff

• Monitor and improve process for asset approval and handoff to Syndication specialist

Education

• Support manager/team in onboarding of new hires and building education decks and process mapping for ways of working across a matrixed organization
• Responsible for budget management and Purchase Order generation 

EXPERIENCE & MINIMUM EDUCATION LEVEL:

• Bachelor’s degree required
• Experience in collaborating with brands and agencies to gain a deep understanding of their brand needs and effectively represent their products on digital platforms
• Proven experience influencing stakeholders to deploy newest best practices in ecommerce
• Minimum 3 years’ experience partnering with agencies or retail partners
• Experience in managing projects/timelines/creative assets and driving teams to action to meet deadlines
• Experience with project management

 

Requisition ID: 305667 

 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, w