group manager, Experiential Marketing

Now Brewing – group manager, Experiential Marketing! #ToBeAPartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

This role contributes to Starbucks success by leading and inspiring the experiential marketing team to create immersive, high‑impact brand moments that deepen customer connection and reinforce Starbucks as a cultural icon.

The group manager, Experiential Marketing is a strategic and creative leader with deep experience across live brand activations, cultural moments, tentpole events, pop‑ups, partnerships, and integrated cross‑channel experiences. This leader brings a high bar for innovation, craft, operational excellence, and cultural fluency, guiding Starbucks into the next generation of experiential storytelling.

As a group manager, Experiential Marketing leader you will…

Leadership

• Identify and communicate key responsibilities and practices to ensure the team operates with clarity, positivity, and accountability.

• Lead development, oversight, and approval of experiential marketing strategies, frameworks, and activation playbooks.

• Provide clear vision and inspiration to agency partners, creative teams, cross-functional stakeholders, and internal leaders.

• Establish a multi‑year experiential roadmap aligned to brand priorities, cultural moments, customer insights, and enterprise initiatives.

• Represent experiential marketing across the broader marketing and GTM (go-to-market) ecosystem.

Planning and Execution

• Own end‑to‑end process for experiential strategy, activation development, execution, and measurement.

• Ensure alignment of experiential programs with campaign strategy and integrated marketing.

• Oversee operational excellence including timelines, budgets, agency coordination, vendor management, and cross-functional alignment.

• Lead prioritization across simultaneous programs.

• Develop strategic briefs, executive presentations, and activation plans.

• Champion measurement frameworks for experiential KPIs.

• Lead with a 360 approach—considering how the brand is activated across experiential, PR (public relations) and social, while balancing operational needs.