Growth Marketing Manager, Monetization

Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 3,500 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. 

As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.

Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.

About the Role & Team
We’re looking for an experienced Growth Marketing Manager to lead the execution of expansion initiatives for our New Products at Amplitude. This role is perfect for someone passionate about product monetization and skilled at partnering with Enterprise account teams to drive the adoption and expansion of products with strong product-market fit.

Reporting to the Senior Manager, Retention Marketing, this is a highly collaborative role that works closely with product, product marketing, ABM teams, sales, enablement, and operations to scale upsell campaigns and leverage product data to identify expansion opportunities.

As a Growth Marketing Manager, Monetization, you will:

• Collaborate with product teams on monetization experiments, trials, and initiatives to increase product awareness, adoption, and self-serve revenue.
• Partner with ABM teams on product-led sales plays (expand and cross-sell) to convert hand-raisers into sales pipeline and ARR.
• Work with lifecycle marketing teams and independently execute campaigns that drive sales pipeline for our New Products.
• Build feedback loops with sales teams to optimize play performance and lead quality.
• Own, optimize, and report on existing product campaigns while creating new campaigns to surface product hand-raisers based on paywalls and product usage.
• Enhance the Product Qualified Account (PQA) model by managing lead scoring and collecting feedback from sales on lead quality.

Minimum Qualifications:

• 5+ years of experience in growth marketing, lifecycle marketing, or demand generation, preferably at a multi-product company.
• Demonstrated success in driving product adoption, upsell, or cross-sell initiatives.
• Experience working cross-functionally with product, sales, and marketing teams.
• Strong proficiency with Salesforce CRM or similar sales enablement tools.
• Ability to analyze and act on product usage data to inform campaign decisions.
• Proven ability to build and optimize campaigns that drive measurable sales pipeline impact.
• Strong understanding of lead scoring models and experience optimizing them based on sales feedback.

Preferred Qualifications:

• Hands-on experience with Amplitude analytics or similar product usage data tools.
• Familiarity with product-led sales models and ABM strategies.
• Experience working in a SaaS environment with enterprise clients.
• Background in executing monetization experiments or trials for new products.
• Ability to thrive in a fast-paced, iterative environment and drive alignment across teams.

Who We Are

The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.