Team Lead CRM - Maternity Cover (m/w/x)

Description

#You is a platform for building and scaling direct-to-consumer brands. Behind the project is a strong team with years of experience in developing lifestyle brands. Under the umbrella of #You, we are building the next generation of social media brands, leveraging influencer marketing and strong brand-based communities. Our current brand portfolio includes the home fragrance brand AVA & MAY and the personal fragrance brand FAYNT.

At AVA & MAY, our goal is to bring the world into your home with unique scents and to create special moments. We are a rapidly growing home & living brand that has already established a successful international presence. Backed by a loyal community, hundreds of thousands of customers, and an experienced international team, we are driving the success of AVA & MAY with great passion.

We are looking for a Team Lead CRM – Maternity Cover (f/m/x) to take responsibility for our global CRM activities.

Your tasks

• Responsibility for our global CRM strategy along the entire customer journey, including all CRM channels

• Optimization of automations and ad-hoc campaigns as well as our loyalty program; implementation of initiatives to generate leads, increase Customer Lifetime Value (CLV), and improve repurchase and referral rates

• Development and management of the monthly CRM planning in alignment with our business objectives, including budget allocation and swift action planning in case of deviations from targets

• Leadership and development of our CRM team with a focus on open communication, close collaboration, and individual growth

• Analysis of customer data regarding purchasing behavior and product preferences, with corresponding optimization of the CRM strategy to increase engagement and loyalty

• Responsibility for company-wide CRM projects, including stakeholder management and coordination across departments (especially Marketing, IT, BI, and Operations)

• Monitoring of market trends and continuous challenge of the status quo by testing new channels and initiatives

Your profile

• 5+ years of comprehensive CRM experience, ideally in a fast-growing D2C environment; experience in team leadership and stakeholder management

• Proven ability to implement CRM strategies profitably and performance-driven

• Solid knowledge and hands-on experience in CRM, ideally with Klaviyo and Shopify+; experience in scaling and optimizing automations, ad-hoc campaigns, and loyalty programs

• Customer-oriented, data-driven mindset with strong expertise in CRM analytics, KPIs, and technical infrastructure

• Strong project management skills and a structured, hands-on approach

• Creativity and a drive for innovation, with deep understanding of CRM trends and corresponding growth opportunities

• Fluent in German and English

Benefits

• Receive a fixed-term employment contract

• Enjoy a high level of responsibility and decision-making power in all roles – bring your own ideas from day one!

• Benefit from regular 360° feedback and clear development paths

• Work in a hybrid model from home and in our modern new office in Berlin, with free drinks, snacks, and everything else you need – especially during the onboarding phase, we’d love to see you 2–3 times a week in our beautiful office

• Take part in our team events

• Benefit from our company pension plan

• Choose your favorite monthly vouchers (e.g., Spotify, Urban Sports, Blinkist, WeShare, Rewe, and more) through our partner Benefitsy

• Receive a €200 voucher every two months to order your favorite products from us directly to your home

• Get free access to mental health support via our partner OpenUp

• We offer the opportunity to work from abroad for up to 3 months