Associate Director, Data & Platform Solutions

Company Description

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe. 

Job Description

Mission Statement: Leverage data and tech to drive digital marketing effectiveness for both our clients and internal teams

 Core Job functions of DPS Team

1. Leverage data and technology to solve business problems
   Includes: Data and Audience strategy across all channels and provide audience insights and recommendations for client s and internal teams. 
    
2. Drive ad tech partnerships:

       Includes: Evaluation, selection, setup, maintenance, roadmap, project management of ad tech partners. 

      3. Digital, Data and Ad Tech Education (trainings, POVs, reference guides)

• Ad serving (Standard, dynamic, video, display)
• Attribution (pixels, tracking, measurement, mobile, desktop)
• Web analytics, app measurement, MTA, cross device, CPDs
• Data Marketplace (1P, 2P, 3P landscape, best practices)
• DMPs, on boarders, and infrastructure
• DSPs
• Role of platforms and tech (DPS 101)
• Ad Verification

  Roles/ Responsibilities: 

• Accurate and timely reporting of billable and non-billable time
• Act as resource to demonstrate agency knowledge of digital strategies
• Own and maintain relationships with audience data partners and internal agency counterparts
• Guide and drive use of audience data to impact media strategies for client account(s) based on overall objectives
• Maintaining knowledge of current DMP/Programmatic media trends and provide training to employees when necessary.
• Help create client presentations & provide agency POVs to client based on client data strategy objectives
• Grow day to day client relationships focused on data & internal agency leads
• Oversee & Set Precedent of the management of the day to day relationship with DMP or "DMP Like" (Data Management Platform)
• Managing the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups
• Prepare & present data strategy presentation and drive integration in media plan focused on audience details
• Manage and grow Manager via everyday tasks & creation of quarter career goals  -- Support Manager in growing Sr. Analyst & Analyst
• Support and/or manage though leadership and roadmap planning of "cookie-less future"    

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or Data Science 
• 5+ years of experience preferred in digital media, ad technology, ad operations, or analytics. 
• Self-starter who is quick to learn and eager to contribute. 
• Naturally curious and thrives in environments that require out-of-the-box thinking.  
• Excellent interpersonal, verbal, written communication, and presentation skills 
• Experience managing multiple competing priorities, duties, and projects with the ability to work independently and in a team setting.  

Additional Information

Compensation Range:  $106,500 - $167,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.  The Company anticipates the application deadline for this job posting will be 03/27/2024.

All your information will be kept confidential according to EEO guidelines. 

LI-Hybrid