Life Solutions Sr. Manager | Sr. Manager, Marketing, Life Solutions

This position will be hybrid, 2x a week in-office, at our Jersey City or Holmdel, NJ locations.

The insurance industry is changing rapidly. From digital transformation to changing workplace dynamics, rising loss costs, and deteriorating loss ratios, there are ample challenges and opportunities. For more than 50 years, Verisk has been a trusted insurance partner, and we continue to power advancements to push the industry forward across the insurance ecosystem.

We are looking for a data-driven Integrated Sr. Marketing Manager ready to apply their expertise in marketing planning and execution to our FAST/Life Solutions. You'll lead the development and execution of data-driven multi-channel campaigns to drive growth in brand awareness and generate sales leads. You'll leverage your experience in marketing planning, data analysis, and content creation to craft compelling customer experiences across touchpoints. In this fast-paced environment, you'll have the opportunity to make a real impact and grow your career alongside a passionate team.

You will have a track record for developing, managing, and reporting on marketing campaigns and offering marketing solutions to stakeholders across solutions/products to meet revenue goals. In addition, you will exhibit a deep understanding of markets and customers to lead go-to-market activity for a business unit solution area and demonstrate excellent leadership and project management skills.

The Integrated Marketing Sr. Manager will lead and execute marketing campaigns. You will be working with a group of accomplished high-level professionals to deepen your knowledge and skills with an ever-expanding breadth of projects. You will apply your talent in communicating the value of Verisk solutions and enjoy collaborating and building relationships with colleagues and clients.

Responsibilities

• Product & Solution Strategy – Participate in and lead elements that define market opportunity of Life Insurance Solutions through demonstrated knowledge of business goals. Elements include product/solution portfolio, roadmap, pricing, packaging and positioning. 
• Market & Competitive Intelligence – Discover & leverage market trends, customer behaviors, competitor information to provide actionable insights that inform integrated positioning, messaging, and campaign strategies.
• Customer Journey – In collaboration with cross-functional stakeholders, utilize proprietary and third-party research to define and refine target personas, buyer needs, and purchasing decision processes.
• Marketing Strategy – Lead the identification of market opportunities for a business area by thoroughly understanding business goals, solution portfolios, product roadmaps, and pricing models.
• Messaging & Positioning – Independently draft marketing campaign briefs and messaging guides that leverage product knowledge and seize business opportunities to drive impactful marketing results.
• Sales Enablement – Work closely with Sales, Product, and key Marketing stakeholders to develop impactful sales tools and ensure a consistent tradeshow experience, driving the creation and advancement of sales pipeline opportunities.
• Campaign Development - Spearhead the execution of high-impact marketing campaigns based on data insights, including oversight of messaging calendars, campaign budget management, and post-campaign performance evaluations.

• Marketing Analytics – Lead the establishment of comprehensive marketing metrics and actively evaluate post-activity outcomes to provide insights and recommendations for continuous improvement, leveraging data for strategic decision-making.
• Thought Leader – Proactively grasp the broader strategic landscape and take initiative in driving thought leadership projects to successful completion, ensuring they are delivered on time and within budget to achieve impactful results.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.

• 8-10 years of strategic marketing and/or integrated marketing management experience.
• Extensive knowledge of marketing strategy across multiple channels.
• Proven track record of leveraging custome