Director, US Breyanzi Patient Marketing
Bristol Myers SquibbAbout the role
Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.
Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.
Position Summary:
This role leads Breyanzi's patient marketing strategy with a core objective of driving CAR T class growth and Breyanzi differentiation among eligible lymphoma patients, caregivers, and advocacy partners. The Director owns patient messaging and engagement strategy, omnichannel strategy and performance, and patient testimonial activation — leading and developing a dedicated patient marketing team. This role sits within the broader Breyanzi brand team, operating in a competitive, fast-moving CAR T environment across multiple indications.
We are seeking a strategic, patient-focused leader who thrives in a collaborative environment and is passionate about expanding access to transformative cell therapy.
Key Responsibilities:
Develop and execute patient education and awareness strategies to expand understanding of CAR T therapy and drive engagement with eligible lymphoma patients.
Increase Breyanzi’s recognition as a differentiated treatment option among patients, caregivers, and advocacy groups.
Lead direct-to-patient (DTP) marketing initiatives that effectively communicate the benefits of CAR T therapy and provide clear, accessible information about the treatment process.
Collaborate with patient advocacy groups to ensure alignment on educational efforts and drive initiatives that empower patients to explore CAR T as a treatment option.
Activate and elevate the voices of CAR T-treated patients, utilizing testimonials and real-world experiences to inform and inspire others considering this therapy.
Lead the development and execution of the Direct-to-Consumer (DTC) non-personal promotion (NPP) and paid media strategy, leveraging dynamic targeting to reach and educate eligible patients and caregivers effectively.
Partner with key matrix team members, including medical, market access, corporate communications, analytics, channel strategy and patient voice & engagement teams, to ensure a holistic approach to patient engagement.
Leverage data, market research, and insights to refine patient education strategies and ensure messaging resonates with target audiences.
Drive the planning and execution of key senior management reviews and presentations.
Foster a culture of collaboration and innovation across BMS stakeholder groups.
Lead, mentor, and develop the patient marketing team.
Key Qualifications & Experience:
Prior people leadership and in-line brand marketing experience
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