Sr. Manager, Commercial Planning

ABOUT DIAGEO

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands.  Join us and you’ll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you’ll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, you’ll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let’s unlock a brighter, more exciting future together. 

ABOUT THE ROLE

This role will work in partnership with Commercial and Marketing DNAB (Diageo Non-Alc Beverage division) team to drive the overall DNAB business CP&A.  This role reports to the Head of Commercial for DNAB and will lead the Activation & Category Planning & Shopper Marketing activities.

Financial/People Leadership:

This is a leadership role with 3 Direct Reports, 3 Tiered reports with overall accountability for the Trade and CP&A Commercial Pillar.

Accountabilities

• The Commercial Planning & Activation Sr. Manager will work with brand teams and other cross functional partners to develop commercial plans, category growth drivers and brand activation programs to exploit growth opportunities for our emerging brands.  
• This role represents the ‘customer’ and ‘shopper’ in the Joined-Up Business Planning process (internal planning). The role leads our overall BTL marketing investments to ensure optimized delivery of annual targets. 
• Builds a driven advantage for Diageo by collaborating, crafting and communicating the brands physical availability priorities across On, Non & Off -Premise Channels. 
• This role provides the critical commercial linkage, knowledge and support to the brand marketing teams to ensure brand standards, purpose, communications and programs are commercially sound, impactful and are grounded in deep shopper, retailer and RTM understanding. 
• The Commercial Planning role is the key arbiter of where and how and at what level our brands invest at the “moment of choice”. Deciding, for example, that brand is to be prioritized within a channel or segment has major implications for that brand’s long term growth and must be a grounded and built in a commercial way that moves our business forward. 
• The Sr. Manager, Commercial Planning must employ Next Gen Marketing principles with a constant focus on education, recruitment and re-recruitment – supporting the mental availability agenda through the line by delivering outstanding Physical Availability plans for the brand. 

Qualifications and Experience Required

• Bachelor’s degree in Business or Marketing
• 7-10 years of CPG brand/commercial experience in a fast paced, shopper /consumer insight driven, matrixed environment with business planning, commercial strategy and BTL creative skills important. 
• Expertise within the category analysis across on and off premise with a lens on shopper marketing and activation planning for on and off premise.
• Comfort with change management and experience with customers (Bev Alc. ideally) and the 3-Tier RTM a significant advantage. 
• Ability to connect and drive accountability with external vendors and Diageo stakeholders.

Lean in to our “dial up behaviors” and core values

• Be externally curious
• Collaborate efficiently
• Experiment and learn
• Act decisively

Feel inspired? Then this may be the opportunity for you!

EEO Information Diversity statement

Celebrating our inclusive and