Director, Marketing Analytics

About Us: Live experiences help people cross today’s digital divide and focus on what truly connects us – the here, the now, this once-in-a-lifetime moment that’s bringing us together. To fulfill Gametime’s mission of uniting the world through shared experiences, we make it easy for people to discover and access the live experiences that matter most.   With platforms on iOS, Android, mobile web and desktop supporting more than 60,000 events across the US and Canada, we are reimagining the event ticket industry in order to move at the speed of life.

The Role:

We are seeking an experienced and strategic Director of Marketing Analytics to lead our analytics team and drive data-driven decision-making across all marketing efforts. This role will be responsible for developing and executing a comprehensive analytics strategy, overseeing marketing performance metrics, and providing actionable insights to optimize campaigns, drive customer acquisition, and increase ROI.

The ideal candidate is a visionary leader with a passion for data, a deep understanding of marketing analytics tools, and the ability to influence cross-functional teams.

 

Above & Beyond: The Impact You'll Make:

Strategic Leadership:

• Develop and implement the overall marketing analytics strategy to align with business objectives and growth goals.
• Serve as the primary advisor for executive leadership on marketing performance and analytics insights.

Analytics & Insights:

• Oversee the collection, analysis, and interpretation of marketing data to identify trends, patterns, and opportunities for growth.
• Build and refine marketing dashboards and reports that provide real-time insights into campaign performance, customer behavior, and market trends.
• Leverage data to optimize marketing spend allocation and channel strategies.

Team Management:

• Lead and mentor a team of marketing analysts, ensuring professional growth and high performance.
• Foster a collaborative and innovative culture within the team.

Cross-Functional Collaboration:

• Partner with marketing, product, sales, and finance teams to ensure alignment on KPIs, goals, and campaign effectiveness.
• Work closely with data engineering teams to maintain data integrity and enhance data infrastructure.

Technology & Tools:

• Evaluate and implement marketing analytics tools and platforms to improve data accuracy, efficiency, and scalability.
• Stay up-to-date on industry trends and emerging technologies to recommend innovative solutions.

 

Always Be Curious: Skills You've Learned Along The Way:

Technical Skills:

• Attribution Expertise:  Strong knowledge of multi-touch attribution models and tools, UTM tracking, and experience designing frameworks that track customer journeys across various channels and platforms.
• Mobile Measurement: Expertise with SKAdNetwork (SKAN) and other mobile measurement tools to track mobile installs and user behavior in a mobile and privacy-first environment.
• Marketing Tags and Tracking: Hands-on experience managing marketing tags and tracking tools (Google Tag Manager, Adjust, mParticle) to ensure accurate data collection across platforms.
• Programming and Tooling: Proficient in Python/R and SQL for data analysis, model building, and reporting.
• Business Intelligence: Experience working with business intelligence data visualization software, such as Tableau or Sigma. 

Interpersonal Skills:

• Collaboration: Ability to work cross-functionally with teams in marketing, supply, finance, and fan happiness to achieve broader business and marketing goals.
• Communication: Clear communicator capable of presenting technical findings and strategic recommendations to stakeholders across different teams.

Problem-Solving and Decision-Making:

• Critical Thinking: Demonstrates strong critical thinking and decision-making abilities, especially under pressure.
• Proactive: Proactive in identifying challenges and implementing solutions and embodies a proactive and “Always be Curious” mindset.

One Team One Dream: What We Need to Work Together:

• Bachelor’s degree in Marketing, Statistics, Business, Data Science, or a related field (Master’s preferred).
• 8+ years of experience in marketing analytics, with at least 3 y