Senior Digital Strategy Manager

Beyond Plastics is in an exciting phase in its seven year history with multiple new initiatives and events, increased staff, a growing advocacy and organizing constituency, and last year, the publishing of our first book, The Problem with Plastic. In anticipation of continued strategic impact, Bennington College invites applications for a Senior Digital Strategy Manager with Beyond Plastics to lead digital outreach, community engagement, and marketing initiatives, in order to optimize Beyond Plastics’ digital presence and advance marketing, fundraising, and organizational priorities.

Reporting to the Development Director, the Senior Digital Strategy Manager will work with Beyond Plastics staff to foster engagement with multiple audiences and nurture our growing grassroots network. The ideal candidate will be a seasoned writer who will elevate Beyond Plastics’ digital storytelling to create and improve community connections, inspire fundraising gifts, and enhance Beyond Plastics  visibility. This position offers a remote work arrangement. 

Through creative online written and visual content, coordinated social media and emails/texts, and educational resources, a monthly newsletter, and virtual and in-person events, this individual will design and implement mission-aligned campaigns to boost Beyond Plastics organizational calls to action. This individual will increase Beyond Plastics visibility, amplify the vision and values, and mobilize the grassroots base through effective digital storytelling.

Bennington serves a diverse student population inclusive of members of ethnically/racially minoritized, international, LGBTQIA+, and disability communities, as well as diverse gender identities, socioeconomic backgrounds, religions, and political beliefs. Our staff and faculty also reflect diverse and intersecting backgrounds and identities. All employees are expected to be respectful and responsive to these differences in the service of building a community that promotes student and employee success and community cohesiveness. Each individual (faculty, staff and students) will be accountable for upholding these values.  The College’s approach to pluralism and inclusivity—both as fields of inquiry and practice—is to prioritize flexible thought, and to invite the examination of access, value, power, and privilege through its institutional policies and areas of study. We encourage applicants from diverse realms of interest, backgrounds, experience, and accomplishment to apply.

General Responsibilities

The primary focus of the Senior Digital Strategy Manager will be to share the Beyond Plastics’ story to inspire engagement, action, partnership, and funding support, by maintaining consistent, effective communication with all audiences. The Senior Digital Strategy Manager will have the following accountabilities: 

Writing/Content Creation (50%) 

• Lead execution of Beyond Plastics’ integrated digital written and visual content across all platforms.
• Build, manage, write, and execute priority marketing email campaigns.
• Write and share monthly organizational newsletter, including visual content.   
• Develop public education materials and a framework for support of grassroots advocates.
• Maintain the Beyond Plastics’ website to highlight the most pressing priorities and new content.

Digital Outreach (20%)

• Lead Beyond Plastics’ comprehensive digital outreach (email, SMS, web) campaign strategy. Content creation includes written copy, infographics, emails, newsletters, videos, and more.  
• Optimize Beyond Plastics’ online giving experience, focusing on compelling messaging and user flow, ensuring automated gift acknowledgements and processing.

Website Management (10%)

• Manage organizational website and create content  to drive traffic, increase awareness, raise funds, and create grassroots action, with user experience at the forefront.

Webinar Planning (5%)

• With President and Development Director, manage ideation and planning of quarterly webinars.
• Ensure registration uploads, emails, tagging, etc., to generate leads and follow-up.
• Design and email invitations, track attendee registration and participation.
• Provide onsite technical support when Program & Digital Assistant is unavailable.

Database Management and Analytics (15%)

• Manage Action Network database, with support of Program & Digital Assistant, to engage Beyond