Sr. Manager, Programmatic
New EngenAbout the role
About New Engen:
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey–maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.
Join our community of marketing enthusiasts — collaborating with experts across media and marketing services, creative, analytics, and more. At New Engen, the cutting edge isn't a lofty goal; it's our everyday playground.
What sets us apart? Our people – humble innovators rewriting the rules of digital marketing. Together, we're building an agency culture that values collaboration, learning, and creativity. Become part of a team that drives genuine impact in the evolving landscape.
Description:
New Engen is seeking a Senior Manager of Programmatic within our Media Services team who is an experienced practitioner, obsessed with creating great marketing experiences and earning trust with our clients. As our “next-generation marketer,” this is an exciting and meaningful role ideal for someone with enthusiasm, dedication, and a real passion for growing our company to its next phase.
Responsibilities:
- Drive client success through excellence in digital media strategy and execution across display, video, audio and digital out-of-home channels
- Lead a team of media associates through coaching and performance management, developing the next generation of New Engen leaders
- Independently oversee team’s flawless execution against media plans and client objectives, inclusive of asset management, creative concepts, bid strategy, and channel attribution.
- Oversee and QA Associate and Senior Associate work
- Work directly with enterprise clients as a channel lead to build strong partnerships and develop best practice strategy, testing, execution plans
- Lead channel and creative testing opportunities to drive performance and creative insights
- Deliver data-driven insights and recommendations to drive client business growth, constantly seeking out opportunities to grow the account, upselling and cross-selling digital channels
- Be a proactive problem solver, identifying issues and developing solutions to ensure excellence across clients and campaigns
Qualifications:
- 4-year degree or equivalent experience
- 4+ years of related experience with a focus on digital media execution through The Trade Desk, DV360, and/or other DSPs; experience with publisher-direct buys a plus
- Shopper marketing & retail media network experience a plus
- Deep knowledge of digital marketing and attribution concepts
- Strong presentation skills
- Ability to articulate complex ideas effectively, tailoring communication styles to audience across various levels, styles, and cultures
- Proven success in maintaining effective client relationships at all levels
- Ability to solve complex business problems beyond the day-to-day hands-on execution
- Ability to work in an agile, committed, and dynamic team environment
- Strong analytical skills – ability to distill insights from large data sets, identify trends and synthesize recommendations
- Self-starter, independent, quick and continuous learner
Benefits:
- Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
- 401k - Employer match
- HSA - Employer contributes
- Flexible Vacation & PTO plan
- Paid Maternity / Paternity
- Paid Holidays
- Remote/Flex day schedule
- Laid back office environment
Salary Range: $90,000 - $105,000
The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and ex
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