Senior Marketing Campaign Specialist, France

<h3> <i aria-hidden="true"></i> General information </h3> Name Marketing Campaign Specialist, France Location 40 rue de Colisée, Paris Business unit FU-IBU Working time Full-Time Type Activity Planning &amp; Operation <h3> <i aria-hidden="true"></i> Description &amp; Requirements </h3> <strong>About Us</strong>Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.<br/><br/>Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.<br/><br/>We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.<br/><br/>We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world��s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.<br/><strong>In this Role, you’ll get to</strong><ul><li>Conduct competitor analysis and market research to identify trends and opportunities in the France market. </li><li>Ensure all campaigns are executed on time, within budget, and aligned with brand guidelines. </li><li>Analyse campaign performance metrics and provide actionable insights for continuous improvement. </li><li>Build, manage, and monitor campaign landing pages and related assets to ensure a seamless user experience. </li><li>Operate and optimise CRM campaigns to improve user engagement and retention. </li><li>Coordinate with internal stakeholders, such as the design, content and legal teams, to implement high-quality campaigns that meet France market needs. </li><li>Develop and localise marketing copy and content in France to ensure cultural relevance and audience engagement. </li><li>Execute and manage comprehensive marketing campaigns across various channels, including CRM, email, and social media, with a focus on the France market. </li></ul><strong>What you'll Need to Succeed</strong><ul><li>A creative thinker with attention to detail and the ability to thrive in dynamic environments. </li><li>Proven ability to manage multiple campaigns, meet deadlines, and handle competing priorities effectively. </li><li>Data-driven mindset with experience analyzing performance metrics and optimizing campaigns for maximum impact. </li><li>Familiarity with CRM tools, email marketing platforms, and social media management tools. </li><li>Bachelor’s or Master’s degree in Marketing, Communication, Business, or a related field. </li><li>Fluency in French is essential for crafting culturally relevant content and campaigns. Strong proficiency in English is required, and additional language skills are a plus. </li><li>3+ years in marketing campaign execution, ideally within the travel or related industry. </li></ul><br/><strong>Why Trip.com Group</strong>We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing