Amazon Media Analytics Manager

Amazon Media Analytics Manager

Job Description

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

The Amazon Media Analytics Manager is responsible for supporting the ongoing development and delivery of Amazon Media analytics at Kimberly Clark North America. This role will play a key role in analyzing data, summarizing insights, and providing program management support to enable Marketing Insight development and cross-organization collaboration. The role will maximize growth, share, and profitability of the revenue streams.

The role will report into the Associate Director, Amazon Media Analytics.

In this role, you will:

• Champion adoption of AMC, Skai and other Amazon data systems at Business Unit and Brand level

• Leverage AMC to drive audience insights, design, strategies and optimizations that support brand strategy and deliver marketing KPIs in collaboration with internal KC teams, Amazon and agency partners

• Support brand strategies by monitoring & synthesizing short term media results, competitive insights & recommend optimizations across all relevant data sources

• Synthesize and contextualize Amazon Media Performance relative to: National + Retail Activities (ex: STV + Commerce), Amazon Paid + Organic trends

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.

To succeed in this role, you will need the following qualifications:

• BS degree in Business, Economics, Engineering, Math/Science, or otherwise proven background in business/analytics. MS preferred.

• 3+ years of work experience in data analytics with preference for media tools and capabilities, including but limited to AMC and Skai

• Strong analytical and problem solver mindset with a drive towards actionable insights from data.

• Advanced knowledge of SQL required

• Ability to translate data analyses into succinct and actionable business insights.

• Ability to design, execute and analyze various media tests

• Willingness to initiate and own research, exploration, and analysis from start to finish for any business problem.

• Good interpersonal skills and ability to remain focused-yet-flexible in a fast-paced internet company environment.

Preferred (not essential, but desired):

• Acumen of Amazon Advertising ecosystem and measurement suite

• Experience with marketing clean rooms

• Desire to progress into future analytics roles that have impact over brand strategy

• Expertise in data visualization software (QuickSight, Tableau, PowerBI, etc.) for effective data presentation to help make strategic business decisions and generate next best actions

• Understanding of Data Science and Marketing Science subjects such as regression, hypothesis testing and a