Marketing Manager – Campaign Management focus (m/f/d) at internationally growing educational gaming start-up

<h3>About Edurino</h3> <p>EDURINO is a new way of educational gaming loved by kids and parents alike. We rethink how kids learn and play with our hybrid learning system that combines a digital app, real figurines and our ergonomic stylus. Our team is dedicated to creating innovative and interactive, game-based learning experiences for preschoolers between 4-8+ years old. <br/>We have a strong investor backing (a.o. DN Capital, Tengelmann Ventures, FJ Labs, b2venture, and Emerge Education) and are about to expand our reach to more learners around the globe!<br/><br/><strong>Role Purpose</strong><br/>We are seeking a dynamic and results-driven Campaign Manager (m/f/d) to join our internationally growing team at EDURINO. <br/>As a Campaign Manager, you will play a pivotal role in developing and executing marketing campaigns that effectively promote our educational products and engage with our target audience.<br/><br/>Sounds exciting?<br/>Then read on (CV is enough!)<br/>The Brand &amp; Content team is looking forward to meeting you!<br/><br/><em>This role can be performed completely remotely within Germany and/or in our Munich office and Berlin co-working space. #LI-Remote #LI-Hybrid</em></p> <h3>Your mission at EDURINO</h3> <ul><li><p><strong>360° Campaign Strategy</strong>: Develop and implement integrated campaigns across online (Website, Amazon) and offline (Retail) channels, ensuring a seamless brand experience.</p></li><li><p><strong>Off-Campaign Strategy</strong>: Create and implement initiatives for consistent brand visibility during non-campaign periods, going beyond seasonalities.</p></li><li><p><strong>Full Funnel Strategy</strong>: Design and execute marketing strategies covering awareness, consideration, and conversion stages. Utilize a data-driven approach for optimization.</p></li><li><p><strong>Conceptualisation and Storytelling</strong>: Drive innovative, user-centric ideas and storytelling within campaigns for a captivating narrative.</p></li><li><p><strong>Brand Management</strong>: Safeguard and enhance EDURINO’s brand image across all campaigns. Take ownership of brand communication and messaging, aligning with our values.</p></li><li><p><strong>Execution</strong>: Implement end-to-end campaign plans, collaborating cross-functionally for a unified approach with marketing, sales, operations, and product development.</p></li><li><p><strong>Analytics and Data-Driven Insights</strong>: Continuously monitor and analyse campaign performance using data-driven insights. Adjust strategies dynamically for ongoing optimisation.</p></li></ul> <h3>It is a match if you…</h3> <ul><li><p>... completed a Bachelor's degree in Marketing, Business, Communications, or a related field.</p></li><li><p>... have proven experience as a Campaign Manager or similar role, preferably for a consumer brand.</p></li><li><p>... possess a strong understanding of digital marketing strategies and channels, with expertise in 360° campaign creation and full-funnel strategies.</p></li><li><p>... have exceptional project management skills with the ability to multitask and meet deadlines.</p></li><li><p>... have an analytical mindset with proficiency in data analysis. </p></li><li><p>... are business fluent in <strong>English and German (C1)</strong> and have strong interpersonal communication skills.</p></li></ul> <h3>Starting date</h3> <p>as soon as possible</p>