Specialist, Marketing Operations

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

The Marketing Operations Specialist will be responsible for playing an integral part of the team building 1:1 marketing programs, creating and routing iterative content for HCP marketing teams.

This hybrid role requires the ability to commute to our Mettawa, IL office location at least 3 days per week.

Responsibilities

• Build, QC and execute low complexity brand omnichannel programs.  This includes building out journeys (base cadences) and a small number of low complexity trigger programs to deliver the right message to the right person at the right time through the right channel
• Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the marketing automation platform.  Create, review, and share standard quality control document and follow process to ensure accuracy and completeness.  Support junior team members by performing QA of their programs.
• Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.
• Escalate any issues that arise to Sr. Marketing Automation Specialist and Associate Director
• Participate in agile delivery activities such as design, build, QA, and continuous improvement.
• Maintain documents per requirements of department document management policies and procedures.
• Implement capabilities including targeting, personalization, audience segmentation, and dynamic, personalized content to deliver the best customer experience.  Build and execute test plans, identify winners and pro-actively recommend optimization opportunities and ens