Senior Demand Generation Manager (f/m/x)

<p>We’re looking for a <strong>Senior Demand Generation Manager</strong> to scale our B2B pipeline engine and drive revenue growth. This is a high-impact role where you’ll lead full-funnel marketing initiatives with a strong focus on Account-Based Marketing (ABM), close collaboration with Sales, and data-fueled experimentation.</p><p>You’ll shape how we attract and convert high-value customers, using modern AI GTM tools and data intelligence platforms to maximize performance at every stage. It’s a unique opportunity to join a fast-moving team and make a measurable impact from day one.</p><p></p><h2><strong>💼 What You’ll Do</strong></h2><ul><li><p>🧠 <strong>Design and execute demand gen campaigns</strong> across channels—email, paid search/social, events, and syndication—to grow pipeline.</p></li><li><p>🎯 <strong>Lead targeted ABM programs</strong> in partnership with Sales and SDRs to engage named accounts and verticals with tailored plays.</p></li><li><p>🤝 <strong>Align closely with Sales</strong> on ICP, funnel definitions, pipeline metrics, and feedback loops to ensure seamless handoff and attribution.</p></li><li><p>📊 <strong>Track and optimize campaign performance</strong> using data to refine messaging, targeting, and spend.</p></li><li><p>⚙️ <strong>Leverage AI-powered GTM tools</strong> (like Clay and Tofu) to enhance targeting, personalization, and buyer signal detection.</p></li><li><p>✍️ <strong>Collaborate on messaging</strong> with Product Marketing and Content to ensure campaigns address real buyer pain points.</p></li><li><p>💰 <strong>Own the demand gen budget</strong>, making data-informed investments that drive ROI.</p></li></ul><p></p><h2><strong>✅ What You’ll Bring</strong></h2><ul><li><p>5–7 years of B2B demand generation experience, ideally in high-growth SaaS or tech</p></li><li><p>Demonstrated success in building and scaling ABM programs</p></li><li><p>Deep understanding of B2B funnels and sales-marketing alignment</p></li><li><p>Strong analytical chops and experience with tools like HubSpot, Salesforce, Marketo, and GA</p></li><li><p>Familiarity with AI-driven GTM tools</p></li><li><p>Excellent project management and cross-functional collaboration skills</p></li><li><p>Self-starter attitude with a passion for testing, learning, and growing</p></li></ul><p></p><h2><strong>🌟 Why Join Us?</strong></h2><ul><li><p>🧭 <strong>Mission-driven company</strong>: doinstruct is reshaping how people learn to do complex, high-stakes tasks—making knowledge more accessible, reliable, and hands-on.</p></li><li><p>💡 <strong>Work at the intersection of AI and expertise</strong>: Help build the GTM motion for an AI-native product that turns expertise into structured, interactive learning.</p></li><li><p>🛠️ <strong>Move fast, own big projects</strong>: You’ll be trusted with autonomy and have real influence over how we go to market.</p></li><li><p>🧑‍🤝‍🧑 <strong>Collaborative team</strong>: Work closely with a small, high-caliber team that values experimentation, velocity, and clarity.</p></li><li><p>🌍 <strong>Remote-first with flexibility</strong>: We care about results, not where you’re sitting.</p></li><li><p>📈 <strong>Join early, grow with us</strong>: This is a chance to get in early and help shape a category-defining company from the ground up..</p></li></ul><p>____</p><p>At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development.<br/></p><p><strong>Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.</strong><br/></p><p><em>We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.</em><br/><br/><em>_</em></p><p>For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.</p>