Vice President, Marketing Excellence & Transformation, Bay Area (Remote)

As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn’t changed — we’re here to stop breaches, and we’ve redefined modern security with the world’s most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We’re also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We’re always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.

About the Role:

The Vice President, Marketing Excellence & Transformation is a strategic leader responsible for driving the evolution of CrowdStrike’s global marketing organization through data-driven insight, cross-functional planning, and AI-powered transformation. A direct report to the Chief Marketing Officer, this global role will serve as a Marketing Center of Excellence to define and operationalize the strategic frameworks, tools, and processes that accelerate go-to-market performance, combine brand-to-demand execution, and enable marketing excellence across the portfolio.

The Vice President, Marketing Excellence & Transformation is a strategic leader responsible for driving the evolution of CrowdStrike’s global marketing organization through data-driven insight, cross-functional planning, and AI-powered transformation. A direct report to the Chief Marketing Officer, this global role will serve as a Marketing Center of Excellence to define and operationalize the strategic frameworks, tools, and processes that accelerate go-to-market performance, unify brand-to-demand execution, and enable marketing excellence across the portfolio.

Location: San Francisco Bay Area (preferred)

What You'll Do:

Strategic Planning & Frameworks

• Lead annual and quarterly marketing planning processes (AOP, EQBR, BOD) to align marketing objectives with corporate growth priorities.

• Build and evolve cross-portfolio frameworks that connect brand, demand generation, campaigns, and launch strategies.

• Develop and manage a 3-year roadmap to guide marketing transformation and capability development.

Insights & Analytics

• Lead the development and analysis of marketing KPIs, ROI dashboards, and performance insights that inform decision-making.

• Lead Voice of the Customer programs and platform strategies that drive “land and expand” motions.

• Partner with finance and operations to ensure marketing investments are optimized for impact and efficiency.

AI Innovation & Transformation

• Champion the adoption of AI and advanced analytics to modernize marketing processes, personalization, and measurement.

• Lead change management initiatives focused on upskilling teams, reimagining workflows, and integrating new technologies.

• Serve as the executive sponsor for AI transformation within marketing — ensuring alignment to CrowdStrike’s broader innovation strategy.

Strategic Initiatives & Operational Integration

• Act as an incubator for new marketing programs, pilots, and innovation initiatives.

• Drive operational excellence and integration across M&A activities, ensuring seamless marketing alignment post-acquisition.

• Establish governance and process frameworks to improve efficiency, agility, and collaboration across global marketing.

Cross-Marketing Enablement & Culture

• Lead internal marketing communications to strengthen alignment, transparency, and engagement.

• Partner with the CMO and HR to drive marketing career and skills development programs.

• Foster a culture of innovation, and continuous improvement across all levels of the marketing organization.

What You'll Need:

• 15+ years of progressive marketing leadership experience, including 5+ years in a strategic or transformation-focused role. Prior CMO experience is a plus.

• Proven ability to lead cross-funct