Senior Communications Manager

Job Title

Senior Communications Manager

Job Description

Be the strategic storyteller behind Rabobank’s mission—connecting employees across corporate banking, agricultural financing, and support teams in a dynamic hybrid environment. Lead internal communications that spark engagement, foster culture, and amplify the bank’s voice across North America.

Our Shared Future:

"What I love about being on the Marketing and Communications team is the unique opportunity to shape how Rabobank shows up—both inside and out. Whether we’re inspiring employees or engaging external audiences, we’re at the center of the conversation, turning strategy into storytelling and values into visibility." - VP, Head of Social and Digital Engagement

You and Your Job

As Senior Communications Manager, you’ll lead the creation of high-impact internal communications and thought leadership content that deepens employee engagement and business acumen. Your work will align with Rabobank’s strategy and vision—highlighting its expertise in food and agribusiness, innovation, and sustainability.

The Senior Communications Manager will lead the development of strategic internal communication plans that engage employees at all levels—from analysts and new joiners to the North America Executive Team. This role is pivotal in delivering clear, compelling messaging across Wholesale, Rural, RDS, and DLL domains, while reinforcing Rabobank’s core values and strategic pillars.

Partnering closely with senior leadership—including the North America C-Suite, Head of Wholesale Banking North America, Head of Rabo AgriFinance, office heads, and leaders in key areas such as M&A and Project Finance—the manager will support high-impact initiatives and events. Communications will span a variety of platforms and formats, including intranet, email, webinars, video, infographics, and both virtual and in-person internal events.

Job Responsibilities

• Promote transparency and cohesion within the organization through effective communications, collaborating as a trusted advisor to the North America Executive Team leadership and various business and support areas across the bank.

• Strategically plan and oversee the execution of communications-based events such as regional town halls, quarterly business updates (WBNA or RAF), and other all-staff webinars as needed.

• Establish and track communications KPIs, contributing internal communications statistics to the quarterly Marketing & Communications results tracker.

• Craft consistent and compelling messaging and storytelling through speeches, presentations, and written formats for the North America Executive Team (NAET) and other senior leaders.

• Lead the development of internal communications strategies that promote a culture of transparency, inclusivity and strategic alignment. Support change management initiatives with clear empathetic, and timely messaging.

• Co-develop and execute a comprehensive annual internal communications strategy that amplifies leadership voice, enhances employee experience, and supports business transformation efforts.

Manager Responsibilities

As a Rabo NA leader you will have continuous opportunities to further your professional growth and development through traditional learning paths and programs, connection-points with senior leaders, peer-to-peer interactions, stretch opportunities, an alumni program and more. You will have the opportunity to interact with and learn from leaders all over the world.

Your Promise to Us:

To be considered for the Senior Communications Manager role, you must have:

• Bachelor’s Degree in marketing, communications, journalism or related field.

• 10+ years of corporate communications, journalism, agency or marketing communications experience highly desirable

• Proven ability to lead communications projects from inception to completion, including delegating tasks and managing teams to achieve objectives.

• Demonstrated high level of cooperation with executive-level staff and business heads, establishing and maintaining strong relationships.

• Exceptional ability to command attention and communicate professionally with executive-level employees.

• Provide sound, consultative communications guidance and support.

• Utilize survey feedback and readership metrics to evaluate the impact of events and published articles.

• Strong problem-solving skills and ability to streamline processes to create more efficient workflows and save time in the communications process.

• Demonstrated ability to solve complex problems and navigate various situations where limited standards exist, requiring cri