Associate Director, Brand Analytics, Oncology

Job Title: Associate Director, Brand Analytics, Oncology

Location: Cambridge, MA or Morristown, NJ

About the Job

Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions, and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. 

At Sanofi, we chase the miracles of science to improve people’s lives.  We believe our cutting-edge science and manufacturing, fueled by data and digital technologies, have the potential to transform the practice of medicine, turning the impossible into reality for millions of people.

Currently, Sanofi has the most robust pipeline and forthcoming product launches in the company’s history. As the next phase of our Play-To-Win strategy, Sanofi must appropriately support this pipeline to materialize our vision of delivering scientific miracles to patients worldwide. Thus, modernizing the Sanofi operational structure and creating the Go-to-Market Capabilities (GTMC) team within the company. 

The new GTMC organization is charged with delivering best-in-class capabilities to accelerate and increase value in commercial operations. Operating with a One Sanofi mindset and entrepreneurial spirit, GTMC will accelerate and improve key capabilities to facilitate best-informed strategic decision-making across the organization.

The GTMC organization aims to:

• Centralize Go-to-Market operational tasks across GBUs

• Standardize best-in-class capabilities, strengthen global & local support, and implement a better vertical reporting structure within GTMC from local to global

• Define ways of working, bringing clarity on the interactions across GBUs, Digital, and Commercial executional support teams from Sanofi hubs to optimize process excellence and efficiency

The Associate Director, Brand Analytics, Oncology, will be responsible for the reporting and presenting of Sanofi portfolio performance and integrated insights to leadership. As a member of the Insights and Analytics (I&A) team, this individual will be an integral partner to the Sanofi brand teams, focusing on analyzing launched asset performance and preparing for future launches. This individual will be responsible for proactively identifying opportunities using claims, SP, and CRM data. 

This position will report to the Senior Director, Insights & Analytics Oncology, and can be based in Cambridge, MA, or Morristown, NJ.

We are an innovative global healthcare company with one purpose: to chase the miracles of science to improve people’s lives. We’re also a company where you can flourish and grow your career, with countless opportunities to explore, connect with people, and push the limits of what you thought was possible. Ready to get started?

Main Responsibilities:

• Act as a strategic partner and subject matter expert for brand leadership in key Commercial activities/workstreams, such as brand planning, performance reviews, new indication launches, and assessment of new initiatives

• Partner with the brand team to develop and measure KPIs that are closely aligned with brand strategy and tactics

• Lead development and maintenance of KPI reports for the broader Commercial team, leveraging insights from Marketing, Sales, PSS, and Market Access functions

• Synthesize brand performance metrics into a cohesive narrative and deliver strategic insights to Commercial leadership

• Drive the development and refinement of dynamic performance dashboards to synthesize information and enable agile Commercial decision-making

• Support new launches through the leadership of behavioral segmentation and targeting

• Perform ad-hoc national and sub-national analyses to proactively identify areas of opportunities and threats, leveraging marketing tactic utilization, sales execution, and customer adoption metrics

• Collaborate with Brand Analytics & Forecasting leads across Sanofi’s portfolio on TA/business unit-level performance overviews and deep dives

• Partner with Advanced Analytics colleagues to support optimization of promotional spend (e.g., marketing mix analyses) and better understand/impact key business levers (e.g., application of AI / ML models to understand patient conversion, predict HCP product selection, etc.)

• Engage with Field Deployment / Reporting colleagues to produce national and sub-national Sales Force Effectiveness reports

• Coordinate with Data Management to ensure insights are properly contextualized and derived from reliable, high-quality information

• Coach junior I&A team members as they engage in onboarding