Director, Strategy

Company Description

Carat is consistently ranked the #1 media agency in the world with over 12,000 experts in over 100 countries. We deliver an unparalleled capability to unlock real human understanding to connect people and brands by designing powerful and engaging media experiences.

Job Description

The purpose of this role is to lead the core strategic relationship and deliverables for an industry-leading CPG brand. This includes articulating business objectives, generating key communication and media insights, uncovering cultural truths, designing media briefs, inspiring creative media solutions, leading media ideation, and developing strategic POVs and go-to-market activations. This role is also instrumental in key agency initiatives including thought leadership POVs, award submissions, and new business efforts. 

Key responsibilities:

• Strategically leads on day-to-day strategic work for client(s) 
• Guides how audiences will contribute to achieving the overall business goals 
• Translates data into meaningful insights that unlock deeper consumer understanding (a strong understanding of multicultural nuance is preferred)
• Skillfully crafts a compelling strategic narrative that unlocks new opportunities for the brand
• Architects the comms framework that will guide media planning choices and measurement framework
• Closely partners with internal teams as well as media vendors and creative agency to ensure strategy is brought to life and delivers on goals   
• Leads/facilitates multi-functional brainstorms for big idea generation
• Stays on the pulse of what is happening in culture and media
• Delivers proactive thought leadership to client(s) and the agency at large
• Guides award-worthy work through creative media solutions

Qualifications

• 8-10 years of media experience, with a proven record of achievement and impact 
• Background in integrated media planning, media/communications strategy, agency or client experience
• Ability to communicate complex ideas and plans effectively – both verbally and visually 
• Experience managing client relationships and working collaboratively across teams and organizations 
• Comfortable participating in business development activities, including agency pitches 
• Experience with syndicated research and social listening tools, for example: GWI, Netbase, Simmons/MRI, Kantar, Mintel
• In order to be successful in this role, it is important that this individual is proactive, curious, creative, analytical, and a team player 

Additional Information

The anticipated salary range for this position is $113,000-$182,850/year. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact recruiting@dentsuaegis.com if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solu