Sr. PR Specialist

Company Description

At Western Digital, our vision is to power global innovation and push the boundaries of technology to make what you thought was once impossible, possible.

At our core, Western Digital is a company of problem solvers. People achieve extraordinary things given the right technology. For decades, we’ve been doing just that. Our technology helped people put a man on the moon.

We are a key partner to some of the largest and highest growth organizations in the world. From energizing the most competitive gaming platforms, to enabling systems to make cities safer and cars smarter and more connected, to powering the data centers behind many of the world’s biggest companies and public cloud, Western Digital is fueling a brighter, smarter future.

Binge-watch any shows, use social media or shop online lately? You’ll find Western Digital supporting the storage infrastructure behind many of these platforms. And, that flash memory card that captures and preserves your most precious moments? That’s us, too.

We offer an expansive portfolio of technologies, storage devices and platforms for business and consumers alike. Our data-centric solutions are comprised of the Western Digital®, SanDisk® and WD® brands.

Today’s exceptional challenges require your unique skills. It’s You & Western Digital. Together, we’re the next BIG thing in data.

Job Description

The Western Digital Corporate Marketing/Strategic Communications team is looking for an experienced, passionate, technology-focused PR Manager to join our global team. The ideal candidate will bring enthusiasm and a solid background in consumer product and B2B PR/communications. Specifically looking for someone with a range of tech experience that includes developing effective strategies for industries including gaming, PC/OEM technology, security, surveillance and automotive.   In this role, you will be responsible for driving product communications with an emphasis on PR strategy and planning for the company’s industry-leading technologies and products.

Through storytelling, trend pitching, product reviews, partner collaborations and more, this role offers a great opportunity to work as part of a collaborative global team that is focused on driving awareness for Western Digital’s broad range of solutions targeting B2B and B2C audiences. Must be a team player who is adaptable and a confident communicator.  You will report to the Director of Strategic Communications. 

Responsibilities

• Drives the PR strategy for Western Digital technologies and solutions, including business and consumer segments.
• Closely collaborates with product marketing, product management and social media teams to align on business goals, content and campaigns.
• Writes and edits press releases, media alerts, storylines/pitches, internal communications, contributed/sponsored articles, online communications and other related documents.
• Partners with global PR teams to manage PR events and activities.
• Possesses and maintains strong relationships with tech and consumer media and beat reporters at top tier media outlets.
• Manages outside agencies to execute PR programs.
• Manages inbound media inquiries, creates media opportunities, and works with public relations agencies to earn favorable stories in the press.
• Maintains/manages distribution of product seeding/samples for North American press.

Qualifications

• Bachelor’s degree from an accredited college or university with 8+ years of related experience in public relations; PR agency experience a must.
• Expertise in B2B/B2C product PR with strong media skills and established industry relationships.
• Ability to lead media strategy/PR campaigns for new technology and products.
• Experience with proactive and/or seasonal pitch campaigns, sponsored articles, and product reviews.
• Agency management experience.

Additional Information

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any