Senior Product Manager, DTP & DTR

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.                

 

About the role:
We have a great opportunity available for the newly created position on our Global Marketing Team of Senior Product Manager, Direct-to-Referrer and Direct-to-Patient marketing, who will be responsible for developing and driving strategic initiatives impacting FARAPULSE referring physician and AF patient acceptance. The FARAPULSE Marketing Team represents a fast-growing, high priority product within Boston Scientific.

 

This role will lead and amplify the Direct to Referring Physician and Patient campaigns, while partnering with field-based marketing.  This individual will work collaboratively with a cross-functional team, translate insights into action, and identify solutions to complex problems.  This person is an experienced marketer with therapy development or consumer experience for brands or technologies.  
 

Your responsibilities will include:

• Planning and executing marketing programs for the FARAPULSE Referrer & Patient Campaign through a variety of channels to build brand loyalty and increase adoption of the therapy
• Identify opportunities for market development and execute tactics, leveraging cross-functional teams to achieve team goals
• In partnership with creative marketing teams & agencies, create actionable, high impact sales tools & point of care resources that change referrer and patient mindset (leveraging behavior science)
• Have an agile mindset and leverage timely and actionable data to identify areas for optimization and innovation
• Developing close partnership with sales teams to extend the reach of the campaign through the field, identify local market opportunities to promote patient awareness and education, including patient advocacy or hospital marketing efforts 
• Collaborate and align with marketing team counterparts to ensure strong connection to Direct to Patient and Referrer campaigns 
• Drive clinical leadership by ensuring key messaging impact through the sales channel & local initiatives
• Establish strong relationships with key functions impacting marketing activities (Clinical, Medical Education, regulatory, legal, finance, external agency, etc.)
• Continuously measure the impact of marketing and field initiatives, generating early learnings, and driving continuous real time improvement across all initiatives 
• Develop a roadmap for improvements and business case for undertaking necessary changes to enhance programs and service offerings 
• Prepare and present campaign results to various levels of the organization in an audience specific language with a focus on action-oriented decision-making

 

Required qualifications: 

• Bachelor’s degree 
• 5+ years of successful related business experience
• Pharmaceutical, medical device, CPG or other consumer-centric industry experience
• Strong analytical skills with an emphasis on data-driven decision-making
• Excellent communication and interpersonal skills
• Willing to travel up to 20%

Preferred qualifications:

• Demonstrated success leading in a team environment
• Entrepreneurial spirit balanced with collaborative style and professional maturity
• Ability to manage multiple stakeholders, programs and changing priorities
   

Requisition ID: 584486

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

 

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!

 

At Boston Scientific, we recognize that nurturing a diverse and inclusive workplace helps us be more inno