Associate Director, Strategy - Events and Experiences

<div class="content-intro"><p><span style="font-size: 10pt;">Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (<a class="c-link c-link--focus-visible" href="http://monks.com/careers" target="_blank" data-stringify-link="http://monks.com/careers" data-sk="tooltip_parent">monks.com/careers</a>).</span></p></div><h3><strong>About the Role</strong></h3> <p>As an&nbsp;<strong>Associate Director, Strategy - Events and Experiences</strong>, you’ll deliver customer-centric, spatial, and retail strategic expertise for one of our top-tier technology clients. You will bring hardware and digital products to life through best-in-class events, global trade shows, pop-ups, in-store activations, and on-device content working closely with internal leadership to turn brand campaigns into welcoming interactive experiences. We are looking for a dynamic candidate to champion the "phygital" (physical + digital) landscape who is passionate about creating immersive environments and seeking new opportunities to create impactful work in an ever-evolving space. Your job is to define how our clients’ brands live, behave, and sell in the real world—and how those moments seamlessly connect to the purchase journey.</p> <h3><strong>Responsibilities:</strong></h3> <ul> <li><strong>Evaluate</strong> client objectives and product roadmaps to design compelling physical footprints, defining how attendees move through a space—whether it is a global trade show booth or a local retail pop-up.</li> <li><strong>Develop</strong> retail engagement strategies that drive product understanding and consideration, specifically for consumer electronics, phones, wearables, and smart home devices. Go beyond the data. Determine how people actually move through spaces to identify friction points and "magic moments" with these devices in a physical space.</li> <li><strong>Strategize</strong> the connection between physical events and digital ecosystems, ensuring on-ground activations are amplified socially and digitally to drive earned media and long-term loyalty.</li> <li><strong>Define</strong> what "success" looks like across the various experiences. Move beyond foot traffic to measure dwell time, sentiment, and digital behavior and conversions.</li> <li>&l