Manager, Client Experience Digital
IPG DXTRAAbout the role
Weber Shandwick is seeking an enthusiastic, driven digital strategist to join our high-energy, high-performance team.
The ideal candidate should have a passion for digital innovation and telling brand stories across digital platforms. To be successful in this role, this individual has a solid digital marketing or background that includes ideating digital content, analyzing results and developing digital-specific project plans. The candidate will have the ability to successfully collaborate and thrive in a fast-paced environment, with responsibility across all aspects of the work we do – from helping to build digital strategies to constructing efficient editorial calendars and concepting social posts.
If that is you, let’s talk!
What we're looking for:
- Experience in integrated digital marketing strategy and execution
- Ability to build fully-integrated strategies for major campaigns, product launches and digital assets for the world's biggest brands
- Understanding of performance marketing tactics focused on results
- Background in demand gen, lead gen and social media marketing
- Experience in conducting research of various types such as; market landscape, persona, competitor and content research
- Experience in development of project plans, calendars, and workflow processes
- Ability to brainstorm and pitch compelling ideas for performance campaigns and projects
- Deep experience within cross-channel digital marketing strategies, working closely with different teams including creative, media, planning and PR
- Strong understanding of digital analytics, measurement and performance-driven insights
- Experience within B2B marketing (specifically in tech, healthcare, manufacturing, energy, finance or higher education, etc.)
- Keen interest in staying current with industry trends and updates that directly and indirectly affect our clients and our digital practice
The Essentials:
- Thinking: Seeing the forest through the trees for our clients and not getting caught in the minutia. Intellectual curiosity and creativity is a must.
- Communication: Speak, write and edit succinctly and compellingly.
- Storytelling: Understand the elements that make a story exciting, what brands are doing in the press and on social platforms, and what they should do next.
- Management: Meet deadlines, put out fires and multi-task. Work fast and work well.
- Interpersonal: Collaborate well and play nice, whether it’s in a team, with other teams or independently.
- Passion: Determined to deliver high-quality work, to build close client relationships, to execute effectively, and to be motivated by the work.
- Technical: Skills in Microsoft Office Suite (Word, Excel, Powerpoint), Analytics tools (Google Analytics, OpenGraph and Insights), research & execution tools (Hootsuite, Brandwatch). Media databases and social tracking tools are a bonus.
- Detail-Oriented: Whether it’s a strategy presentation or monthly reporting insights, attention to detail and a commitment to delivering clear and precise work is essential.
- Spark: Understand what sets you apart.
- Growth: Recognizing where you can grow and be open to learning opportunities.
Additional Responsibilities:
- Be the lead strategist for digital clients
- Be a demonstrated self-starter and work well within a highly collaborative, multi-disciplinary team to deliver client success
- Provide client counsel while serving as a strategic driver for client meetings and presentations
- Expand the digital deliverables and offerings for our team
- Assist in the development and implementation of paid, owned and earned programs
- Efficiently manage client and team resources and deliverables around major campaigns and projects
- Write content briefs and develop project timelines
- Manage multiple projects at various stages simultaneously, while managing budgets and staffing around programs and campaigns
- Have excellent organization and time management skills
- Have very strong written and verbal communications skills
- Be able and eager to quickly learn new systems, tools, approaches and platforms
- Effectively manage client and team expectations around timelines, work, and deliverables
Basic Qualifications:
- 6-8 years of experience within the digital communications and marketing industry with a strong understanding of integrated strategies
- 2+ years management experience leading small groups and projects
- Bachelor’s
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