Group Product Manager, Downstream Marketing

Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need

Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. This project manager will initiate, plan, execute, control and manage all aspects of projects to ensure ultimate project success within THV Marketing.

You'll make an impact by....
• Developing and leading in the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives
• Building relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition
• Developing marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for multiple major product launches or programs and initiatives
• Developing product materials and programs that support product launch and commercialization strategies for multiple major product launches or programs and initiatives
• Leading major projects for the Congress Management process
• Driving marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives
• Developing IFU and patient brochures required for regional product approvals for major product launches or programs and initiatives
• Leading the execution of a multiple major product launch or programs and initiatives in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)
• Defining and building a body of clinical and economic evidence that supports the regional value proposition
• Managing budgets related to product line, campaigns and projects
• Analyzing clinical and market data to assess regional impact of potential product launches
• Leading significant process or corporate initiatives that impact and bring value to the marketing organization
• Other Incidental Duties

What you'll need (Required):
Bachelor's Degree in a related field with 10 years of experience
Master's Degree or equivalent in a related field with 8 years of experience working in sales, marketing, or healthcare industry Required

This role is a remote role in the Mid-West region of the United States to support our sales team in that location

What else we look for:
• Proven successful project management skills

• Downstream marketing experience
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Recognized as an expert in own area with specialized depth within the organization
• Expert understanding of related aspects of marketing concepts and principles
• Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics
• Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing