Associate Director, Patient Marketing – Thoracic & Targeted Therapy

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Position Summary:

We are seeking an experienced marketer to lead the patient strategy and tactics for the lung portfolio, across IO and Targeted Therapies. This includes leading patient-focused work initiatives in market research, patient insight development, messaging, promotional asset development, and media management, considering all current and future indications for two products: OPDIVO (in combination with YERVOY and/or chemo) and KRAZATI. This role offers the opportunity to evolve the future of oncology patient marketing for the Thoracic portfolio, directly impacting patient outcomes and advancing our mission to improve the lives of those affected by non-small cell lung cancer. 

Reports to Head, Thoracic & Targeted Therapy Marketing.

Primary Responsibilities:

• Lead many aspects of consumer-related activities, including message and campaign evolution, media strategy management, and business and analytics. 

• Oversee successful and timely execution of plans and tactics. 

• Demonstrate strong financial stewardship over budget across all budget management tools. 

• Work across a wide array of matrix partners, including asset-specific leaders in marketing, medical, AI&A, omnichannel strategy, sales as well as medical, legal and promotional compliance team to develop and execute high-impact marketing materials.  

• Build a strong relationship with other US Oncology Patient Marketing leads across other products/tumors, Advocacy and Corporate Communications to develop appropriate programs/projects that support the strategy. 

• Manage multiple agency teams and foster a collaborative and successful partnership. 

• Ensure all aspects of our business follow BMS’s values, policies, SOPs, and the laws, regulations and codes that apply to our business. 

Key Qualifications and Experience:

• BA degree or equivalent is required; MBA or other advanced degree is preferred. 

• 5-7 years of relevant marketing/brand management experience or equivalent (oncology experience helpful but not required). 

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