Ice Cream US Consumer Insights Associate Manager, Analytics
UnileverAbout the role
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Job Title: Ice Cream US Consumer Insights Associate Manager, Analytics
Location: Englewood Cliffs, NJ
Terms & Conditions: Full time, International assignment is not available for this role and relocation for local and international candidates is not provided
If you want to work for a global, leading Ice Cream player with €7.9bn Turn Over in 2023, come join Unilever Ice Cream! The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Ben & Jerry’s, Breyers, Magnum, Talenti, Popsicle, Good Humor, Klondike, and Yasso. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025
Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent as we build our diverse and inclusive culture. You will have ample options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.
JOB PURPOSE:
Are you a data-oriented professional who can connect the dots to reveal emerging consumer insights to drive growth on ice cream? In this role, you will represent the voice of the consumer and translate data into actionable insights and craft compelling stories to drive actions for growth.
KEY RESPONSIBILITIES:
Support initiatives and address ad-hoc needs through:
- Applying an outside-in perspective to assess the influences on our category, including macrotrends and economic factors.
- Performing landscape and competitor analysis
- Identifying category opportunities and issues
- Spotting trends
- Custom research
- Utilizing past learnings
- Implementing best practices for analyses
Insight Generation and support for the Brand Pillars/ IC Portfolio by:
- Uncovering growth opportunities from POS (Point of Sale) and panel data analysis
- Coordinating with data partners for analytic needs
- Developing innovation tracking programs
Additional responsibilities:
- Communicate key insights from large datasets in simple terms to drive actions and improvements
- Prepare, evaluate, and interpret market data from various sources
- Collaborate with the US and Global CMI Team on quarterly reporting, ad-hoc requests, and data validation
- Help manage the rollout of new analytic tools and learning sessions
- Manage and track department budgets, research credits, and other resource allocations
WHAT YOU NEED TO SUCCEED:
Research Proficiency & Project Management: Proficiency in fundamental quantitative and qualitative primary research methodologies, syndicated data, social listening tools and analytic approaches. Strong skills in project management, end-to-end management of the research process. Manage external suppliers to execute research projects efficiently.
Insight Generation & Leveraging Research: Comfortable with sales, panel, and other large datasets. Ability to leverage data sources to deliver actionable learnings and insights against key business objectives and questions.
Business Acumen: Demonstrates basic knowledge of CPG landscape and develop category expertise. Exhibits proficiency in identifying opportunities for growth and optimization within the market.
Transformational Storytelling: Persuasive storytelling skills and experience with weaving insights from multiple data sources into a cohesive and compelling narrative.
EXPERIENCES & QUALIFICATIONS:
- Minimum 3-5 years of relevant insights & analytics experience
- Bachelor’s degree required
- MS Office proficiency required; Highly skilled in Excel (Advanced) and affinity for other analytic tools
- Experience with POS and Panel Data (Circana, Numerator, NIQ)
- Project positive attitude with history of dependability, resourcefulness and goal orientation
- Passionate, Curious attitude, Strong interpersonal skills, Flexible, and Team player
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