HOKA Marketing Manager - Performance

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: HOKA Marketing Manager - Performance

Reports to: Director, Global Integrated Marketing and Brand Experience

Location:  Remote – West Coast Preferred (Los Angeles, CA, Santa Barbara, CA, Portland, OR)

Interested applicants must reside in one of the following approved states:

Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

Reporting to the Director of Global Integrated Brand Marketing, the Marketing Manager- Performance is responsible for executing HOKA’s seasonal brand defining performance campaign launches across footwear and apparel. This role turns brand strategy into execution through bold, integrated, and consumer-first 360 marketing campaigns. The ideal candidate is confident managing cross-functional marketing stakeholders and creative partners and is able to zoom into the details while staying connected to the broader brand vision. This is a highly organized operator and cross-functional leader who thrives in fast-paced, matrixed environments and excels at delivering complete work on-time. Success in this role requires close collaboration across the Global Marketing organization (Brand Comms, Creative, Sports Marketing, Brand Experience, Retail)) and Regional Marketing leads across North America, EMEA, and APAC. The ideal candidate is also solutions-oriented, flexible, and diplomatic—able to manage feedback, find compromises, and maintain momentum across diverse stakeholders. This role is responsible for managing integrated marketing campaigns across multiple regions and seasons, ensuring seamless coordination between internal global teams and regional stakeholders.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

1. Reviewing Regional Marketing Campaigns to Ensure Global Consistency: Partner with regions to review activation plans to ensure consistency and increase effectiveness and reach. 

2. Global Campaign Development: Support development of global integrated marketing campaigns across multiple seasons, from post-production to local execution and post-launch analysis.

3. Performance Tracking & Optimization: Partner with regions and insights teams to evaluate campaign success through post-mortems and performance analysis, applying learnings to optimize future campaigns and drive continuous improvement.

4. Stakeholder Management: Act as the primary point of contact for regional stakeholders, ensuring clear communication, managing expectations, requesting and aligning feedback, and addressing any issues that arise during the campaign lifecycle.

Who You Are

• Highly organized, proactive operator with strong project management capabilities

• Proven track record working on world class multi-channel marketing campaigns with measurable results.
• Ability to communicate successfully, collaboratively, and inclusively across functions and regions to maintain transparency and team unity. 

We’d love to hear from people with

• 5+ years of experience in brand/integrated marketing with a focus on GTM or agency account management
• Experience in campaign and creative development both in-house or at agencies in a marketing manager or account manager capacity.
• Demonstrated success executing 360 global campaigns across multiple regions and multiple seasons
• Proven ability to manage complex timelines, campaign calendars, and seasonal toolkits
• Strong communication and stakeholder management across internal functions and external partners
• Ability to work in a fast-paced, constantly evolving environment and thrive under pressure.
• Proficiency in Microsoft Office suite and Asana.

What We'll Give You –

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster c