UNIV - Digital Marketing Manager - College of Pharmacy

Job Description Summary

The Digital Marketing Manager is responsible for developing, implementing, and managing strategic marketing and communications efforts for the College of Pharmacy as it pertains to recruitment. This role leads the execution of digital advertising campaigns in collaboration with external agency partners, manages the college’s social media presence, designs branded digital and print materials, oversees email marketing initiatives and lead nurturing, and serves as a super user of the college’s CRM system (REACH). The manager also provides support for basic website updates related to recruitment and ensures brand consistency across all platforms to effectively promote the college. This position reports directly to the Associate Dean for Admissions & Student Affairs. This is a hybrid position, working 2-3 days remotely.

Entity

Medical University of South Carolina (MUSC - Univ)

Worker Type

Employee

Worker Sub-Type​

Classified

Cost Center

CC000948 COP College Of Pharmacy Deans Office

Pay Rate Type

Salary

Pay Grade

University-GEN09

Pay Range

52,100.00 - 70,300.00 - 88,600.000

Scheduled Weekly Hours

40

Work Shift

Job Description

Provides assistance in the establishment of new programs or the modification of existing programs. Conducts surveys and studies of problems and needs; makes recommendations to appropriate officials. Maintains up-to-date knowledge of the status of assigned program area(s). Reviews, evaluates and reports on assigned program area(s). Provides technical assistance and training to staff, management, the public and other governmental entities regarding assigned program area(s). Plans, supervises and participates in agency programs. Reviews the workload and operating procedures of a designated program area; determines priorities and makes staff assignments to control the workload.

Job Responsibilities:

Social Media Management – 35%

Serve as the college’s social media manager, overseeing all content creation, scheduling, and engagement across all platforms, including Facebook, Instagram, LinkedIn, and others. Develop and maintain a strategic content calendar that aligns with college and university priorities as well as ongoing digital marketing campaigns. Create original, engaging content to grow and engage both internal and external audiences, while leveraging social media best practices to implement new ideas and enhance visibility.

Email Marketing & CRM Management – 30 %

Design and deploy visually compelling, engaging emails to prospective students using the college’s CRM and marketing automation platform, REACH. Collaborate with the Student Recruitment Specialist to support broader email marketing initiatives, including event promotions, follow-up communications, and other recruitment-related outreach. Responsible for developing and implementing lead nurturing campaigns to keep leads engaged and progressing throughout the recruitment funnel, with the progressive goals of inquiry, apply, and application submission.

Marketing Strategy and Implementation – 20 %

Develop and implement integrated marketing strategies to promote the college’s Doctor of Pharmacy program. Lead the planning and execution of paid digital campaigns in collaboration with the Goodway Group, including the creation, review, and approval of all ad copy and visual assets. Monitor campaign dashboards regularly to assess performance and make data-driven optimizations. Participate in weekly strategy meetings with the Goodway Group to review progress and recommend enhancements. Manage recruitment-related website content, ensuring all pages are accurate, engaging, and aligned with current messaging priorities.

Graphic Design – 10 %

Design high-quality visual content for both digital and print formats, ensuring consistency with MUSC brand guidelines. Materials may include flyers, rack cards, brochures, social media graphics, email banners, and campaign assets. Collaborate closely with the Admissions Manager and Student Recruitment Specialist to develop creative materials that support events, programs, and recruitment initiatives.

Collaboration & Strategic Alignment – 5 %

Participate in regular meetings with university marketing, communications, and recruitment teams to ensure alignment with institutional goals, messaging, and strategic priorities. Support recruitment efforts by promoting events and facilitating cross-college collaboration as needed. Stay informed about emerging digital marketing trends and best practices to continuously enhance the college’s marketing strategies. In collaboration with college leadership, develop key performance indic