Regional Sales Advisor

Tidal Wave Auto Spa is one of the fastest growing car wash chains in the country and is a recognized leader in the industry with locations nationwide. Our wave of success began in 2004 in the small town of Thomaston, GA, which is where Tidal Wave Headquarters calls home. Tidal Wave Auto Spa is a national brand that is forecasted to grow at a rapid rate for years to come, so we are aggressively pursuing individuals with exceptional talent and leadership qualities. Our goal is to redefine the car wash industry with the latest technology, top-notch friendly service, and unwavering dedication to its employees!

Position Summary

The Regional Sales Advisor is responsible for driving membership sales performance and retention across an assigned region. This role partners closely with Site Leaders and Sales Attendants to improve execution at the point of sale through coaching, training, and performance monitoring. The Regional Sales Advisor ensures consistency in sales presentation, script adherence, and overall customer experience to maximize conversion and long-term membership value.

Key Responsibilities

• Take shared ownership for the revenue results at a group of sites for which you actively advise, working closely with Site Leaders and their Sales Attendants  
• Analyze regional and site level sales and retention data to identify trends, strengths, gaps, and opportunities in net membership growth
• Provide virtual coaching to Site Leaders and Sales Attendants to improve membership sales performance
• Reinforce and monitor adherence to established sales scripts, presentation standards, and customer consultation best practices
• Review Sales Attendant customer interactions through the sales platform to evaluate script adherence and sales effectiveness
• Deliver structured, actionable feedback based on observed interactions to improve performance and consistency
• When needed, conduct occasional targeted site visits to underperforming locations to observe sales execution and provide real-time coaching and performance feedback
• Partner with Operations leadership to align on performance expectations and action plans
• Support ongoing development of Sales Attendants
• Drive accountability for sales behaviors that directly impact conversion and retention
• Share best practices across sites to elevate overall regional performance
• Assist in piloting and implementing new sales initiatives or programs

Core Skills & Competencies

• Sales Coaching & Development
  Ability to coach frontline employees and leaders on sales behaviors, objection handling, and closing techniques to improve conversion rates

• Performance Diagnosis
  Skilled at quickly identifying gaps in sales execution, script adherence, and customer interaction quality, and translating those into clear action plans

• Data Analysis & Business Acumen
  Ability to interpret sales and retention metrics, identify trends, and connect data to on-the-ground behaviors driving results

• Influence Without Authority
  Strong ability to build credibility and drive behavior change with Site Leaders and teams without direct reporting authority

• Observation & Feedback Delivery
  Ability to assess real customer interactions (live or recorded) and provide direct, actionable, and constructive feedback that leads to measurable improvement

• Communication Skills
  Clear, concise, and confident communicator who can tailor messaging to frontline employees, site leadership, and regional stakeholders

• Accountability & Results Orientation
  Maintains focus on performance outcomes, holds teams accountable to standards, and follows through on improvement plans

• Adaptability & Field Agility
  Comfortable working across multiple locations, adjusting coaching style based on team dynamics and performance levels

• Customer Experience Awareness
  Strong understanding of how sales behaviors impact the overall customer experience and long-term retention

• Teachable and Flexible
  Be willing to speak up with ideas but then support Operations leadership and direction with a unified front, even if it runs counter to your own opinion or experience. The assignment will likely evolve over time as the team grows so flexibility is a job requirement.

Qualifications

• Proven experience in sales coaching, field training, or multi-site operations
• Strong understanding of sales behaviors, conversion metrics, and customer experience
• Ability to influence and coach frontline leaders in a fast-paced environment
• Strong communication, observation, and feedback skills
• Data-driven mindset with the ability to translate insig