Social Media Specialist - Shockwave Medical

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Digital Marketing

Job Sub Function:

Social Media

Job Category:

Professional

All Job Posting Locations:

Santa Clara, California, United States of America

Job Description:

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for humanity. Learn more at https://www.jnj.com/. 

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Ready to join a team that’s pioneering the development and commercialization of Intravascular Lithotripsy (IVL) to treat complex calcified cardiovascular disease. Our Shockwave Medical portfolio aims to establish a new standard of care for medical device treatment of atherosclerotic cardiovascular disease through its differentiated and proprietary local delivery of sonic pressure waves for the treatment of calcified plaque.

Johnson & Johnson is hiring for a Social Media Specialist – Shockwave Medical to join our team. The position is FULLY REMOTE and can sit anywhere in the US.

Position Overview: 

We are seeking a highly organized and creative Social Media Specialist to join the marketing team at Shockwave Medical, a part of Johnson & Johnson MedTech. This role requires a dynamic, strategic thinker to help manage and grow our social media presence across multiple platforms. As a collaborative individual, the Social Media Specialist will engage with cross-functional team members to support the creation, review and publication of high-value social content, analyzing performance and implementing optimizations. The ideal candidate is detail-oriented, results-driven and passionate about contributing to Shockwave’s growth. This position reports to the Senior Brand Strategy Manager. 

Responsibilities: 

• Assist with the social media post lifecycle from incoming request to publication to promotion for content on the Shockwave Medical social channels.

• Work cross-functionally with product teams, medical affairs, legal, regulatory and compliance to ensure messaging alignment, brand consistency and clinical accuracy.

• Collaborate in the planning, development and deployment of social media campaigns, ensuring timely and effective social support toward the campaign goals.

• Manage social listening to track sentiment and gather insights relevant to the industry.

• Monitor, respond to, and engage with the social community (followers, customers, and key opinion leaders) in a meaningful and compliant way.

• Lead competitive listening on social media, synthesize insights and communicate findings to competitive landscape stakeholders to inform marketing strategy.

• Track and analyze social performance metrics (reach, engagement, conversions, etc.) and report regularly to stakeholders. Use data to refine strategy and optimize content performance.

Requirements: 

• College degree (BA or equivalent), with relevant concentration such as Communications or Marketing or equivalent experience.

• 2+ years of experience in marketing, preferably in the MedTech or broader healthcare industry; agency experience a plus. 

• Experienced understanding of social media platforms (including X/Twitter, LinkedIn, Facebook and Instagram), trends, and best practices.

• Excellent organization, attention to detail, and accuracy in all