Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

Proof of work

The team

At Kraken, our Organic Growth team is the engine behind how the world discovers, learns about, and engages with our products and brand. We combine creativity, data, and technology to accelerate global awareness, acquisition, and retention, all in service of Kraken’s mission to bring crypto to the world.

The Organic Growth organization is made up of four specialized teams: SEO, ASO (App Store Optimization), RAF (Refer-A-Friend), and Content. Together, these teams work across channels and platforms to build sustainable, compounding growth systems that reach millions of users every day.

We operate like a high-performing startup within Kraken. Testing, learning, and scaling what works at the intersection of search intelligence, storytelling, and product growth. From driving discoverability in the next generation of search and AI ecosystems to optimizing in-app visibility and referral loops, we’re obsessed with finding new ways to grow Kraken’s ecosystem organically.

The Senior SEO Manager will be a key member of this organization, partnering closely with leaders across product, marketing, data science, and engineering to evolve Kraken’s global SEO strategy. This role will help shape how Kraken is found, understood, and trusted by audiences around the world, from crypto natives to first-time investors, through world-class organic visibility and thought leadership.

Important: This position is a temporary role.

The opportunity

• Define and own the global SEO vision for Kraken’s portfolio of products and surfaces across web, app, and ecosystem integrations.

• Develop scalable, data-backed SEO and AEO/GEO strategies that drive measurable user acquisition, engagement, and retention.

• Partner with product, content, engineering, analytics, and design teams to embed organic growth principles into Kraken’s product development lifecycle.

• Lead AI-first SEO initiatives adapting to Search Generative Experience (SGE) and answer engine optimization opportunities.

• Build systems for entity optimization, structured data, and topical authority across Kraken’s domain and sub-properties.

• Oversee technical SEO health at scale (crawling, rendering, indexing, Core Web Vitals, and dynamic content handling).

• Provide strategic leadership and mentorship to SEO specialists, contractors and cross-functional contributors, building a culture of continuous learning and experimentation.

• Deliver executive-level