PR and Brand Activation Marketing Intern

Are you passionate about sandals, boots, and everything in between? Do you live and breathe sustainability? Do you have a creative eye, a hunger to learn, and a KEEN interest in the outdoor industry? If you said yes to any of the above, we have the perfect opportunity for you!

 

Position: PR and Brand Activation Marketing Intern
Location: KEEN’s Global Headquarters in Portland, Oregon (on-site)
Duration: 10 weeks
Compensation: $20/hour
Program Duration: Monday, June 16th – Friday, August 22nd

 

What You'll Do

As the PR and Brand Activation Marketing Intern, you will play a pivotal role in supporting influencer marketing, public relations, and activation initiatives. This position offers hands-on experience in the execution of brand campaigns, collaboration with key agency partners, and working with the social team to ensure there is alignment in strategy. You will work closely with internal teams and external partners to bring the brand's vision to life through storytelling and consumer engagement.

 

Essential Responsibilities

• Assist in the execution of PR initiatives for key product launches
• Work with social influencer specialist to facilitate micro/nano influencer product seeding strategy
  • Cross functional work with social team
  • Ensure alignment between social and PR
• Co-manage press preview event with PR agency partner
• Facilitate and co-manage macro/celebrity influencer product seeding through PR agency partner
• Co-manage consumer events with paid media/activation agency partners
• Assist with day-to-day marketing tasks including attending agency meetings, preparing and sharing of reports, tracking campaign performance, and organizing marketing materials
• Ensure all marketing assets, reports, and documents are stored and easily accessible for the team

Minimum Qualifications

• Currently pursuing or recently completed a bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field.
• Relevant coursework or experience in marketing, brand communications, PR or social media is a plus.
• Must be enrolled an accredited college or university at the Junior, Senior, or Graduate level.
• Must be able to dedicate 40 hours/week toward the internship during normal M-F PST working hours
• Exceptional verbal and written communication skills.
• Exceptional attention to detail in composing, typing and proofing materials.
• Strong organizational and prioritization skills.
• Ability to learn new software programs.
• Ability to solve problems with a positive attitude.
• Ability to work independently and on tight deadlines.
• Able to sit and/or stand at a desk and use a computer for extended periods of time.
• Proficient with Microsoft Office programs, including Outlook, Word, Excel and PowerPoint.

 

What We’re Looking For:

We’re seeking someone who embodies our passion for creativity, sustainability, and the great outdoors. Our ideal KEENtern is:

• Passionate: Whether you’re an outdoor enthusiast, committed to sustainability, or fascinated by footwear trends and innovation, you’re excited to engage with the world around you.
• Creatively Minded: You’re detail-oriented, love bringing fresh ideas to life, and have a knack for solving problems.
• A Strong Communicator: Whether it’s collaborating with a team or presenting ideas, you know how to express yourself clearly and effectively.
• Proactive & Eager to Learn: You’re curious, ready to ask questions, take initiative, and dive into new challenges with enthusiasm.

 

Why Intern with Us?

Being a KEENtern means you’re not just an intern—you’re a valued part of our KEEN community. Here’s what you can look forward to:

• Meaningful Work: Tackle real-world projects that make an impact, gaining valuable hands-on experience at a globally recognized brand.
• Collaborative Environment: Partner with talented teammates and work on in a group project with other KEENterns.
• Networking Opportunities: Build connections with industry experts and mentors who can help shape your career.
• Perks & Benefits: Enjoy product discounts, a subsidized cafeteria, and an inspiring workspace.
• Outdoor Adventures: Immerse yourself in Portland – a vibrant city nestled between the mountains and the coast – a hub for all things outdoors, such as hiking, biking, rafting, ca