Senior Manager, Media Activation (Paid Social/Publisher Direct Buying)

Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?

Real Chemistry is looking for a Senior Manager, Media Activation (Paid Social & Publisher Direct Media Buying) our growing team! 

This role is responsible for paid campaign planning, strategy, execution, implementation, and delivery to meet client objectives. The ideal candidate will have experience in managing both paid social media campaigns as well as publisher direct media buys. While expertise in both areas is preferred, we encourage applicants who have a background in one of these fields and are enthusiastic about expanding their expertise to encompass both to apply.

You’ll be the day-to-day partner to planning and account teams for your media discipline(s) and will leverage your knowledge of paid media to support strategy development and delivery. You will contribute in activating omni-channel, digital first marketing and advertising campaigns for our clients.
 

This is a hybrid role, based in New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US, depending on team and business needs.

What you’ll do:

• As part of an integrated team, support several client engagements of varying sizes in a fast-paced agency environment within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation

• Act as day-to-day paid social and publisher direct buying lead across several healthcare accounts, as part of an integrated team 

• Responsible for the execution of campaign planning, setup, creation, optimization and management 

• Leverage your knowledge of the healthcare media landscape to manage the RFP/RFI process with vendors

• Build close partnerships with media partners and have experience with direct buying processes (IOs, tags, custom contracts etc.)

• Help up-level Real Chemistry’s capabilities contributing to agency POVs, case studies, internal knowledge sharing opportunities and cross-channel learning

• Provide proactive recommendations on campaign results, industry trends and innovation, and competitive pressures to keep clients informed and manage programs upon best practices of paid social media and direct buying

• Support tactical planning and in-platform execution in a timely fashion acting as the subject matter expert in your discipline(s). Handle requests promptly to keep campaign activation and execution agile, nimble and fast

• Manage multiple client engagements of varying sizes in a fast-paced environment, within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation

• Demonstrate a passion for healthcare, digital and communications to help spot opportunities for the client to achieve greater success for their business and brand, reach a broader audience and use all the tools at their disposal

Who You Are:

• A builder – who can see where the puck needs to go, and lay the framework for implementation, guiding delivery and client expectations too - looks beyond the foundation to connect dots for program optimization

• A rising omnichannel guru – who has formed a good understanding of performance marketing, and wants to continue to delve deeper into managing all media practices (paid search, OLV/CTV, display, social, audio) and who understands personalization and stays ahead of trends and tech within digital industry

• Someone who understands how to offset the pressure associated with tight deadlines and quick turnaround times, and remain a solutions-oriented partner

• You don’t wait for someone el