VP, Dental Sales Operations

Job Description:

Role Summary/Purpose:

The VP, Dental Sales Operations will play a critical role in optimizing the field and inside sales processes, analytics, and systems that drive revenue growth within the dental industry segment. This position partners with the GM industry leaders, sales, and cross-functional teams by providing data-driven insights, streamlining operational workflows, and ensuring alignment between sales strategy and execution. The ideal candidate combines a strong understanding of revenue operations with a passion for improving provider retention and growth.

The role will focus on revenue operations by driving sustainable revenue growth, operational efficiency, and competitive advantage by strategically aligning Sales, Marketing, Commercialization and Sales Experience & Performance teams —around a unified, provider-centric approach. This role owns the end-to-end dental provider lifecycle operations, from lead generation through acquisition, retention, and upselling, ensuring that provider needs, preferences, and experiences are central to driving provider retention and growth.

This position leads the development and execution of standardized processes, data governance, and operational frameworks that promote accountability, efficiency, and transparency across platforms.

Essential Responsibilities:

• Develop, implement, and continuously improve sales methodologies, tools, and workflows tailored to the dental industry to maximize field and inside sales efficiency.

• Define and communicate the revenue operations vision, strategy, and roadmap across Sales, Marketing, and Sales Experience & Performance Team teams.

• Work closely with Marketing, Finance, Sales Experience & Performance Team, and Product teams to align revenue strategies and ensure seamless provider acquisition and retention.

• Manage and analyze field and inside sales performance data, pipeline health, and revenue forecasting to provide actionable insights and recommendations to sales leadership.

• Own and maintain governance frameworks (RACI, workflows, documentation) to streamline decision-making and accountability.

• Capture potential enhancements for CRM systems (e.g., Salesforce), sales engagement platforms, (e.g., Seismic) and other revenue operations tools to ensure data integrity, automation, and user adoption.

• Build and maintain dashboards, regular reports, and forecasting models that support accurate revenue projections and identify potential risks or opportunities.

• Ensure all sales processes comply with relevant industry regulations and maintain thorough documentation of workflows and data definitions. Standardize data definitions, tools, and reporting metrics across field and inside sales to ensure consistency and accuracy.

• Provide training and support to sales teams on revenue operations tools, data interpretation, and best practices to enhance overall team performance.

• Drive scalable, repeatable processes that support growth across all business units with a strong focus on the dental industry.

• Stay informed about trends in the dental industry and healthcare technology to adapt sales operations accordingly.

Qualifications/Requirements:

• Bachelor’s degree and 5 years experience in 5 years’ experience in Revenue Operations, Sales Operations, Sales Enablement, or related function supporting sales teams; or in lieu of a Bachelor’s Degree, High School Diploma / GED and a minimum of 7 years experience in Revenue Operations, Sales Operations, Sales Enablement, or related function supporting sales teams
• 5 years of eperience managing cross-functional programs involving Sales, Marketing, and Sales Experience & Performance Teams.
• 5+ years of experience leveraging CRM platforms (Salesforce preferred), marketing automation, business intelligence tools (Tableau, Power BI), and revenue analytics.
• Experienced in data governance, pipeline management, forecasting, and revenue reporting.
• Excellent project management skills with a demonstrated ability to coordinate complex, cross-departmental initiatives effectively.  Strong analytical skills with the ability to translate data into actionable business insights.
• Strong communication and interpersonal skills, with experience training or supporting diverse sales teams.
• Willingness to travel 20%
• Must be able to work from a home office.

Desired Characteristics:

• Bachelor’s degree in Business Administration, Marketing, Healthcare Administration, Finance, or related field Advanced Degree is preferred.
• Dental or healthcare industry strongly p