GTM Operations Analyst

About the role:

We are hiring a Go-to-Market (GTM) Operations Analyst to sit within our GTM Operations and Enablement Team. Reporting to the Senior Manager of GTM Analytics, the role will produce accurate and actionable analytics and insights that enable our GTM team to make key strategic decisions. This position will initially focus on supporting our marketing function with future opportunities to support sales and customer success. Please apply if you have demonstrated an ability to conduct data analysis, reporting and strategic planning for a GTM function.

What you’ll be doing:

• Dig deep into existing datasets to uncover helpful metrics to improve marketing performance and assess marketing investment ROI. 
• Combine insights from marketing, sales and customer success to create a unified vision for GTM strategy and performance. 
• Build impactful and actionable reports to operationalize processes, reviews and meetings. 
• Train and enable business stakeholders to use data properly and make data-driven decisions. 
• Use data to pinpoint account and contact targets for tailored messaging to high-propensity customers. Track performance of campaigns and A/B test messaging. 
• Maximize usefulness and effectiveness of the reporting and analytics tools by ensuring commercial management is consistently looking at the right data, at the right time, in the right way.
• Manage data integrity and ensure best practices are followed.

What you’ll need:

• 2+ years of experience as a Business Analyst, Market Analyst, or similar role
• Experience with marketing analytics and systems administration
• Experience working with Salesforce, Marketo, Hubspot or other CRM and campaign management software
• Experience building and analyzing attribution models including first-touch, last-touch and multi-touch attribution
• Demonstrated quantitative and qualitative analytical abilities
• Ability to effectively communicate and influence stakeholders with data
• Demonstrated experience leading and owning cross-functional programs
• Demonstrated experience owning the design, implementation, and optimization of initiatives and processes
• Experience with SQL and modern data visualization tools (Qlik a plus)

About us:

Digital commerce is built on trust. At every point along the eCommerce journey, businesses must make a critical decision: Can I trust this customer? Answering this simple question accurately and instantly is powerful—it can accelerate revenue growth and strengthen a company’s connection with its customers. How do we do it? Forter was founded on the insight that it's not about what is being purchased, nor where— but who is behind the interaction.

The Forter Decision Engine finds patterns across more than one billion identities in our dataset. We isolate fraudsters and protect customers—ensuring everyone gets the experience they deserve.  Given that trust is central to how we operate, Forter is very much driven by a defined set of values. We attract remarkable talent and have retention and engagement levels that are well above benchmarks. We’re meticulous about strengthening our culture as we grow and ensuring this is an environment where people can have outsized impact. 

Trust is backed by data –  Forter is a recipient of over 10 workplace and innovation awards, including: 

• Great Place to Work Certification (2021, 2022, 2023)
• Fortune’s Best Workplaces in NYC (2022)
• #3 on Fast Company’s list of “Most Innovative Finance Companies” (2022)
• Forbes Cloud 100 (2021, 2022)
• SAP Pinnacle Awards ���New Partner Application Award” (2023) 
• Fintech Breakthrough Awards – Best Fraud Prevention Platform (2023)

Life as a Forterian:

We are a team of over 500 Forterians spread across 3 different continents. Since 2013, we've raised $525 million from investors such as Tiger Global, Bessemer, Sequoia Capital, March Capital and Salesforce Ventures. We're on a mission to bring trust to global digital commerce s