Junior Copywriter
StoryPoint GroupAbout the role
Junior Copywriter
CommonSail Investment Group
Position Overview
The Junior Copywriter is responsible for creating compelling, high-quality copy across multiple marketing channels, including digital, print, and social platforms. Their work will thoughtfully engage audiences across multiple brands, skillfully adapting to each brand’s unique voice, style, and tone. In collaboration with their greater creative and marketing teams, the role will support lead generation, brand awareness, engagement, and internal communications.
Qualifications
- Bachelor’s degree in writing, English, communications, marketing, journalism, public relations, or related field preferred.
- 1–3 years of copywriting, content creation, or marketing experience preferred.
- Strong writing, editing, and proofreading skills.
- Ability to adapt writing style for different brands, audiences, and communication channels.
- Familiarity with SEO principles and digital marketing best practices preferred.
- Strong organizational skills and attention to detail.
- Ability to manage multiple priorities and deadlines effectively.
- Proficiency in Microsoft Office and collaborative project management platforms.
Preferred Skills & Attributes
- Creative thinker with strong storytelling abilities.
- Strong collaboration and communication skills.
- Passion for brand building and audience engagement.
- Ability to receive and apply feedback constructively.
- Self-motivated with a proactive approach to problem-solving.
- Comfortable working in a fast-paced, team-oriented environment.
Key Responsibilities
1. Content Creation
- Write and edit copy for social media, emails, blogs, brochures, flyers, mailers, websites, advertisements, signage, and internal communications.
- Create audience-focused messaging that aligns with deliverable goals and brand standards.
- Support content needs across multiple brands, communities, and service lines.
2. Brand Voice and Messaging
- Maintain consistency in tone, voice, and messaging across all marketing materials.
- Ensure written content reflects brand positioning, values, and customer experience expectations.
- Adapt messaging appropriately based on audience, channel, and campaign objectives.
3. Editing and Proofreading
- Review content for grammar, spelling, punctuation, clarity, and accuracy.
- Ensure all deliverables meet quality standards prior to publication or distribution.
- Incorporate feedback and creative leadership efficiently and accurately.
4. Research & Fact Checking
- Utilize brand guides to ensure brand and messaging accuracy.
- Conduct research to support content development.
- Stay informed on industry trends, competitive messaging, and audience insights.
5. SEO & Digital Optimization
- Support SEO best practices through keyword integration and content optimization.
- Assist in improving website content performance and search visibility.
- Collaborate with social, digital, and performance marketing teams on content strategy initiatives.
6. Collaboration & Project Support
- Partner with writers, designers, project managers, marketing managers, and social media teams to execute campaigns and deliverables.
- Participate in project meetings, creative reviews, and content planning disc
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