Executive Director, Global Media Strategy & Planning

Our Story

Launched in 2015, Sol de Janeiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. Sol de Janeiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.  

Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME100’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace. These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace. 

What You’ll Do

The Executive Director, Global Media Strategy & Planning serves as the strategic architect of Sol de Janeiro’s global media approach, providing visionary frameworks, guidance, and best practices to regional media teams. Acting as the internal subject matter expert and primary liaison with global media agency partners, this role elevates regional investments by equipping teams with clear strategic frameworks, innovative thinking, and real-time optimization insights. This role does not always directly manage media budgets but empowers regions to maximize efficiency, effectiveness, and cultural impact through strategic, results-driven media initiatives. 

 

What You’ll Be Working On

 

• Act as the central hub and strategic partner with the global media agency, focused on anticipating industry evolution and setting long-range frameworks for always-on strategies and major campaigns.  

• Equip regional teams with future-focused best practices, insights, and guidance, enabling them to effectively collaborate with local agency counterparts with autonomy to execute both long- and short-term media plans tailored to their specific market dynamics. 

• Develop comprehensive, best-in-class media frameworks and strategic guidelines, empowering regional teams to autonomously plan, execute, and optimize their media investments without global oversight.  

• Identify and integrate emerging media opportunities, platform innovations, and best-in-class measurement techniques. Proactively share learnings across regions to continually enhance effectiveness. 

• Cultivate and maintain deep, proactive relationships with key media platforms (e.g., Meta, TikTok, Google, Snap, Pinterest), ensuring early access to alpha/beta products and first-to-market opportunities. Leverage these strategic partnerships to keep Sol de Janeiro at the forefront of innovation, continuously informing regional teams about cutting-edge opportunities and best practices. 

• Oversee creative strategy and execution specifically on paid digital platforms, ensuring all assets align with brand identity, are culturally relevant, and optimized for performance. Provide global creative guidelines to regions and their respective creative partners. 

• Foster an integrated, annual media planning process aligned to the global Budget/AOP cycle, partnering closely with regional Media CoEs to ensure strategic cohesion, financial alignment, and shared accountability for delivering results. 

• Establish clear, actionable, global measurement guidelines including ROI, working media efficiency, earned-to-paid benchmarks, and EMV tracking methodologies. Advise regions on how to maximize incremental ROI from media investment. 

• Act as a center of expertise for global media capabilities. Foster regional collaboration, best-practice sharing, and skills development across media teams globally, enhancing overall organizational media fluency. 

• Partner closely with global marketing, analytics, creative, and commercial team