Director, Global HOKA Visual Experience

  At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Director, Global HOKA Retail Visual Experience

Reports to:  VP, Global Retail

Location:  US Remote

Interested applicants must reside in one of the following approved states: California, Colorado, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Texas, Virginia, Washington, Wisconsin

The Role

As the Director of Visual Experience at HOKA, you will play a crucial role in enhancing the customer experience in our HOKA retail stores. We are seeking a creative leader who will be dedicated to understanding consumer insights, shopping behaviors, and customer journeys. Your mission will be to elevate the HOKA retail experience, ensuring that visual executions and store concepts serve as the cohesive elements that cater to customers across all channels. In addition to this, you will oversee experiential events and activations, crafting compelling product and innovation narratives, and driving demand and impact in the marketplace.

This role demands a deep understanding of the retail landscape, consumer trends, and brand positioning. It also requires strong cross-functional collaboration skills as you lead a team of professionals in store concept development, visual merchandising, and experiential design. You will immerse yourself in the business, continuously seeking opportunities to enhance the way we communicate our product stories and bring them to life, ultimately establishing connections with consumers and fostering brand loyalty, all while driving sales.

The ideal candidate will have extensive experience in brick-and-mortar retail and a track record of leading happy, well-balanced, collaborative, and productive teams.

Your contribution to Deckers' success will be measured by the improved quality of the consumer retail experience, all while meeting commercial requirements and retail objectives.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact
The primary functions of this role include, but are not limited to:

Retail Store Concept

• Spearheads the development and ownership of innovative retail store concept designs for the HOKA brand.
• Leads the creation of region-specific design solutions and ideations, tailoring them to unique regional requirements.
• Presents forward-thinking concepts, renderings, and proposals to foster innovation within the brand.
• Formulates and implements a comprehensive Design Playbook for distribution among consultants and internal teams.
• Adapts store design elements to keep pace with the evolving needs of the business.
• Evaluates and provides feedback on region-driven layouts and designs, ensuring all submissions meet the desired standards.
• Collaborates with Global Retail Operations to co-author detailed briefs for agency involvement.
• Works in close partnership with Global Merchandising to develop fixtures and store concepts that align with brand product strategies.
• Supplies Real Estate with high-level, intuitive documents to assist in the selection of potential project sites.
• Establishes vital fixtures in collaboration with Visual Merchandising partners, particularly for upcoming and emerging categories.

Visual Merchandising

• Establish and maintain a comprehensive set of Global Standards and Guidelines for HOKA Retail Stores, ensuring uniformity worldwide.
• Collaborate with cross-functional teams to identify and craft dynamic content that addresses current trends, products, customer challenges, as well as sales and marketing requirements. Review floor maps submitted by Visual Merchandising (VM) leaders for floor sets, launches, and New Store Openings (NSOs) in each region, offering feedback and guidance as necessary.
• Possess a profound understanding of HOKA brand plans for each season, working closely with global and regional merchandising teams to ensure the consistent delivery of an elevated and relevant consumer experience across all regions.
• Evaluate photographs from each region for every product launch and create comprehensive recaps to be shared with cross-functional